August 2026 Product Update

Stalled Account Insights help identify accounts that may be progressing more slowly than expected through the journey funnel. By comparing an account's time in its current journey stage with similar accounts that successfully advanced, Demandbase highlights potentially stalled accounts and provides AI-generated rationale and recommended actions to help move them forward.

See Understanding Stalled Accounts in Journey Insights.

The Demandbase MCP (Model Context Protocol) server integrates with Sendoso to bring Demandbase account intelligence directly into Sendoso. This allows sellers to access valuable account context without switching between applications.

With the Sendoso–Demandbase MCP integration, an AI agent can turn an account’s intent spike into an immediate, personalized physical send - closing the gap between signals and action. Instead of adding to the digital noise buyers often ignore, revenue teams can engage prospects with a timely, real-world touchpoint when buying interest is at its peak.

See Sendoso MCP.

The INFUSE integration enables Demandbase customers to connect their account-based marketing strategy with INFUSE’s global demand generation services and platform activation. Demandbase Account Intelligence integrates with INFUSE’s buying group identification, lead qualification, and omnichannel engagement capabilities. Together, they help marketing and revenue teams accelerate pipeline creation, engage buying groups more effectively, and improve campaign performance.

See:

• Integrate INFUSE with Demandbase
• Take Action: Add Accounts to INFUSE
• Automation: Add Accounts to INFUSE

Gong Call Intelligence in the Account Intelligence Agent (AIA) gives sellers immediate access to insights from customer calls. Instead of reviewing Gong call recordings or reading full transcripts, sellers can ask AIA questions about previous Gong calls and receive answers based on the conversation and broader account context.

See Understanding Gong Call Intelligence in the Account Intelligence Agent (AIA).

Admins can now control Demandbase MCP access at the user level through Permission Sets. Configure whether users have no MCP access or can access Your Data, Demandbase Data, or All Data. MCP also respects each user’s existing Demandbase product permissions, giving admins greater control over MCP access and data governance.

See Understanding Permission Sets.

GTM Segments are now generally available in the DB1S Homepage and Account Tab, giving sellers a product-aware view of accounts. Sellers can select a Buying Group to dynamically scope signals, plays, AI insights, and recommendations to the go-to-market motion they’re working, reducing account-level noise and making prioritization more relevant.

See:

• Understanding the Demandbase One for Sales Dashboard
• Understanding the AI Account Summary

Contact Recommendations helps sellers quickly identify the right people to engage by providing a prioritized, explained shortlist of relevant contacts directly in Demandbase One for Sales. By combining CRM and Demandbase contact intelligence, sellers can spend less time searching for contacts and focus outreach on the people showing the strongest signals.

What's New

• Recommended Contacts play: A new out-of-the-box People play surfaces up to 20 recommended CRM and net-new Demandbase contacts for eligible accounts.
• Recommendations on the Account tab: The top four recommended contacts appear in Top People, with the full list available in the People tab.
• Clear recommendation reasons: Sellers can see why each person is recommended based on signals such as engagement, intent, role, and Buying Group context.
• Recommendation context in AI Insights: AI Insights identifies recommended contacts and explains why they were prioritized.

See Understanding the Demandbase One For Sales People Tab.

Admins can now enable or disable individual Agentbase features in Demandbase. This provides more control over which AI-powered features are available to users while allowing organizations to keep other Agentbase capabilities enabled.

See Manage Agentbase Generative AI Capabilities.

The Insights tab on the Account page in Demandbase One for Sales is now named News to better reflect the content available in the tab.

This update is available across Demandbase One for Sales, including web app, iframe, and browser extension, providing a consistent user experience.

See Understanding the Demandbase One for Sales News Tab.

You can now use the Employment Status dimension when building lists in Demandbase One for Sales. This new dimension lets you filter people by their employment status, making it easier to identify and prioritize contacts based on whether they are Current or Former employees.

See Unified List Dimensions.