New Features:
Demandbase and Sendoso MCP
The Demandbase MCP (Model Context Protocol) server integrates with Sendoso to bring Demandbase account intelligence directly into Sendoso. This allows sellers to access valuable account context without switching between applications.
With the Sendoso–Demandbase MCP integration, an AI agent can turn an account’s intent spike into an immediate, personalized physical send - closing the gap between signals and action. Instead of adding to the digital noise buyers often ignore, revenue teams can engage prospects with a timely, real-world touchpoint when buying interest is at its peak.
See Sendoso MCP.
Product Updates:
Manage Individual Agentbase Features
Admins can now enable or disable individual Agentbase features in Demandbase. This provides more control over which AI-powered features are available to users while allowing organizations to keep other Agentbase capabilities enabled.
See Manage Agentbase Generative AI Capabilities.
Renamed Insights Tab to News in Demandbase One for Sales
The Insights tab on the Account page in Demandbase One for Sales is now named News to better reflect the content available in the tab.
This update is available across Demandbase One for Sales, including web app, iframe, and browser extension, providing a consistent user experience.
Employment Status Dimension for Unified List Builder in Demandbase One for Sales
You can now use the Employment Status dimension when building lists in Demandbase One for Sales. This new dimension lets you filter people by their employment status, making it easier to identify and prioritize contacts based on whether they are Current or Former employees.