The Demandbase One for Sales (DB1S) App Card in HubSpot brings company and contact intelligence directly into HubSpot. Without leaving HubSpot, you can review Demandbase insights, export DB1S data to create or update HubSpot records, and take action on people using supported sales applications.
Important:
- For HubSpot CRM integrations, the app card is available for Companies and Contacts.
- For HubSpot MAS (Marketing Automation System)-only integrations, the app card is available for Contacts.
Key Benefits of the DB1S App Card in HubSpot
The DB1S App Card helps sales and marketing teams:
- Work without switching platforms: Access Demandbase insights directly within HubSpot.
- Prioritize with confidence: View company fit, intent signals, and engagement trends in a single view.
- Act faster on opportunities: Identify high-intent companies and take action quickly.
- Align teams: Ensure sales and marketing teams work from the same company intelligence.
Prerequisites for Using the DB1S App Card in HubSpot
- Integrate Demandbase with HubSpot CRM or HubSpot MAS.
- In HubSpot, you must add the Demandbase One for Sales app card to the Company record layout.
- You must have access to Demandbase One for Sales.
View Company Information in the DB1S App Card
The Company app card provides company intelligence and options for taking action from a HubSpot Company record.
Company Overview
The Company Overview section includes:
- Engagement Points (last 30 days)
- Journey Stage
- Pipeline Predict Score
- Qualification Score
Company Overview Action Buttons
The Company Overview includes the following action buttons:
- Sync: Open the DB1S export interface to update the Company record in HubSpot using Demandbase data.
- View in Demandbase: Open the corresponding record in DB1S.
- Website: Go to the company’s website.
AI Account Summary
The AI Account Summary section shows an AI-generated overview of the company. See Understanding the AI Account Summary.
Recommended Actions
The Recommended Actions section suggests actions you can take to engage with the company.
When people appear in a recommended action, the following options are available:
- Export: Open the DB1S export interface to create a Contact record in HubSpot using Demandbase data.
- Take Action: Take action on people using a supported sales application. Available actions depend on your integrations in Demandbase.
- actions depend on your integrations in Demandbase.
Firmographics
The Firmographics section shows company information such as industry, location, employee count, and revenue.
Top People (4)
The Top People section shows the four people at the company with the highest Engagement Points.
For each person, you can:
- Export: Open the DB1S export interface to create a Contact record in HubSpot using Demandbase data.
- Take Action: Take action on people using a supported sales application. Available actions depend on your integrations in Demandbase.
Web Activity - 30 days
The Web Activity section shows the company’s web page visits in the last 30 days.
View Contact Information in the DB1S App Card
The Contact app card provides people intelligence and options for taking action from a HubSpot Contact record.
Contact Overview
The Contact Overview section includes:
- Buying Group/Role
- Engagement Points (last 30 days)
- Page Visits (30 days)
Contact Overview Action Buttons
The Contact Overview includes the following action buttons:
- View in Demandbase: Open the corresponding record in DB1S.
- Sync: Open the DB1S export interface to update the Contact record in HubSpot using Demandbase data.
- Take Action: Take action on people using a supported sales application. Available actions depend on your integrations in Demandbase.
AI Insights
The AI Insights section shows an AI-generated overview of the person. See Understanding AI Insights and Email Agent.
Contact Information
The Contact Information section shows contact details.
Engagement - 30 days
The Engagement - 30 days section shows the contact’s activities in the last 30 days.
Employment and Education History
The Employment and Education History section shows the contact’s professional and educational background.