The Demandbase App Card for HubSpot brings company (account) and contact (people) intelligence directly into HubSpot records. Sales and marketing teams can access key insights such as account fit, intent, and engagement without leaving HubSpot.
By embedding Demandbase data into HubSpot Account and People records, users can quickly understand which accounts matter, why they matter, and what actions to take next.
Important:
- For CRM integration, both the account card and people card are available.
- For MAS-only integration, only the people card is available.
Key Benefits
- No need to switch between platforms: Access Demandbase insights directly within HubSpot without leaving your workflow.
- Prioritize with Confidence: View account fit, intent signals, and engagement trends in a single, unified view.
- Act Faster on Opportunities: Identify high-intent accounts and take action quickly.
- Align Across Teams: Ensure sales and marketing work from the same shared account intelligence.
Prerequisites
- Integrate Demandbase with HubSpot CRM or HubSpot MAS.
- In HubSpot, you must add the Demandbase One for Sales app card to the Company record layout.
- You must have access to Demandbase One for Sales.
Company (Account) Details
The Company (Account) app card provides an overview, AI summary, and information about the account. It also allows you to take additional actions directly from the card.
Overview
- Engagement Points (last 30 days)
- Journey Stage
- Pipeline Predict Score
- Qualification Score
AI Summary
See Understanding the AI Account Summary.
Information
- Recommended Actions
- Firmographics
- Top People (4): Top 4 people ranked by Engagement Points.
- Web Activity - 30 days
Additional Actions
- Website: Click to go to the account website.
- View in Demandbase: Click to see the account record in Demandbase One for Sales.
Contact (People) Details
The Contact (people) app card provides an overview, AI Insights, and information about the person. It also allows you to take additional actions directly from the card.
Overview
- Buying Group/Role
- Engagement Points (last 30 days)
- Page Visits (30 days)
AI Insights
See Understanding AI Insights and Email Agent.
Information
- Contact Information
- Engagement - 30 days
- Employment & Education History
Additional Actions
- View in Demandbase: Click to see the account record in Demandbase One for Sales.