Understanding Stalled Accounts in Journey Insights

  • Updated

Stalled Accounts in Journey Insights help identify accounts that may be progressing more slowly than expected through the journey funnel. 

Stalled accounts are marked with alabel. Demandbase AI also uses stalled account analysis as context when generating rational and recommended actions.

Important:

  • Stalled account insights are generally most reliable in mid- and late-stage journey stages.
  • Accounts in early journey stages often progress at varying speeds, so results should be treated as directional guidance rather than definitive assessments.
  • A stalled label does not predict whether or when an account may advance to the next journey stage. It only indicates that the account has been in its current stage longer than similar accounts.

Key Benefits of Stalled Account Insights

Use Stalled Account insights to:

  • Prioritize accounts within a journey stage.
  • Focus on accounts with that may require additional attention, especially in later journey stages.
  • Better understand the potential blockers affecting account progression.
  • Use explanations as guidance when evaluating next steps and account strategy.

How Stalled Account Insights Works

For each account, Demandbase evaluates whether it is stalled by:

  1. Reviews the account's current journey stage, time in stage, engagement signals, and progression requirements.
  2. Compares the account to similar accounts that successfully advanced from the same journey stage.
  3. Identifies accounts that appear to be progressing more slowly than similar accounts as Stalled.
  4. Generates a rationale that identifies factors that may be affecting progression to the next journey stage.
  5. Generates recommended actions that may help the account progress to the next journey stage.

Interpret Stalled Account Insights

The following are examples of how to interpret stalled account insights:

Stalled Account Insight

How to Interpret It
Stalled in a later journey stage The account has remained in the current journey stage longer than similar accounts and may benefit from additional attention.
Stalled in an early journey stage The account may be progressing more slowly than expected, but scores in early stages should be interpreted cautiously.
AI recommendations referencing missing engagement or progression criteria The account may not yet satisfy one or more factors commonly associated with stage progression.

Access Stalled Account Insights

  1. Go to the Journey Insights page. See Understanding Journey Insights.
  2. You can see stalled account insights in the following areas:
    • Journey Stage Progression chart
    • Demandbase AI Chat: Enter a prompt to identify stalled accounts. See Journey Insights Prompt Examples.
      Tip: You can also use the quick prompt Diagnose stalled accounts.

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