September 2026 Product Update

The Demandbase + DemandWorks integration connects Demandbase account intelligence with DemandWorks campaigns. You can sync qualified accounts from Demandbase to DemandWorks, ensuring campaigns target your highest-value accounts without manual effort.

See Integrate DemandWorks with Demandbase.

Demandbase now supports In-App as an advertising environment, giving you more flexibility to reach audiences across mobile, tablet, and desktop apps in addition to web inventory.

See Campaign Builder Step 1: Campaign Basics.

Demandbase now provides a guided setup wizard for the HubSpot MAS integration. The wizard walks admins through the full setup process, including record ingestion, field mapping, and field ingestion.

With this update, users can also export data from Demandbase One for Sales to HubSpot MAS, making it easier to sync sales activity and customer data across systems.

See Integrate HubSpot CRM with Demandbase.

Access Demandbase AI Chat directly in Slack through the Demandbase Agent. Conversations started in Slack persist in the native Demandbase AI Chat experience and use the same AI credits.

See:

• Integrate Slack with Demandbase
• Understanding Snapshot Emails, Demandbase in Slack, Reports, and Subscriptions

We’ve launched AI Chat List Activation and Conversation Sharing, helping marketing, sales, and operations teams move from AI-generated insights to coordinated action more quickly.

What’s New 

• List activation in AI Chat: Users can send account and people lists from AI Chat directly to connected destinations. This eliminates the need to manually rebuild qualified lists in downstream tools.
• Share AI Chat Conversations: Users can share AI Chat conversations with teammates so they can review the analysis, context, and insights together.

See: 

• Understanding Demandbase AI Chat 
• Understanding List Activation in Demandbase AI Chat 

Use Slackbot’s AI Assistant with Demandbase MCP to understand, prioritize, and activate target accounts, buying groups, and people.

This integration brings trusted Demandbase data directly into Slackbot to support GTM workflows.

See Demandbase MCP and Slack.

Customers with the Demandbase AI SKU can purchase additional DB AI Credits directly in Demandbase.

• Choose from six credit purchase options.
• Pay securely through Stripe.
• Receive purchased credits automatically after payment is successful.

See Purchase AI Credits in Demandbase

Account Hierarchy is now available in Data Integrity. Use Demandbase data to establish accurate parent-child relationships in your CRM and reduce manual updates.

Account Hierarchy uses Demandbase data to identify relationships between child accounts and their parent companies. When Demandbase identifies a parent-child relationship, it updates the Parent Account field in your CRM with the correct parent account.

See Create an Account Hierarchy Process in Data Integrity.

Demandbase AI Chat is now the default starting experience for Marketing users with Demandbase AI enabled and no assigned homepage. By connecting account, people, opportunity, campaign, buying group, engagement, intent, and advertising data, AI Chat helps customers move from questions to prioritized insights and next steps faster.

What’s changing in the Demandbase AI Chat Interface

• Pipeline Influence is being removed from the sidebar.
• Preferences are moving to Settings > My Profile > Preferences.
• Release Notes are available in the Monthly Product Updates section of the Demandbase Help Center.

Admins can now set AI credit limits by department. This helps allocate credits intentionally, reduce unexpected usage, and control overall AI consumption.

See Understanding the Credit Usage Dashboard.

Demandbase Advertising has a cleaner, more modern Ads interface while keeping core campaign workflows unchanged.

Existing campaigns, reports, settings, and workflows remain available.

Admins can now create a Demandbase Tag directly from the Tag Configuration page. 

This update helps Admins get started faster and removes the manual internal step previously required to create tags for new tenants.

See Deploy Demandbase One Tag.

The Site Customization dashboard now displays an error icon next to the experience name when some or all elements in an experience do not render. Open the experience to view error details. The experience creator also receives an email when Demandbase first detects an error.

See Understanding the Site Customization Dashboards.

Account Intelligence Agent (AIA) contact cards now provide clearer actions based on your connected systems. You can export contacts to your CRM, add or remove them from integrated sales solutions, or draft emails with Email Agent. AIA also provides clickable CRM account links when responding to questions about CRM account details.

See Understanding Account Intelligence Agent (AIA) in Demandbase One for Sales.

Email Agent can now use synced meetings and emails as additional context when generating email drafts. When enabled, Email Agent uses the last 25 communication activities in Demandbase to help create more relevant, personalized messages based on prior engagement.

See Understanding AI Insights and Email Agent.

Take Action now uses an inline action bar with prioritized buttons for common actions, including CRM export, SEP enrollment, watchlists, and downloads. Secondary actions are available in an overflow menu across Sales surfaces for contacts and accounts.

We’ve launched AI Chat in Sales Conversation Sharing, helping marketing, sales, and operations teams move from AI-generated insights to coordinated action more quickly.

What’s New 

• Share AI Chat Conversations: Users can share AI Chat in Sales conversations with teammates so they can review the analysis, context, and insights together.

See Understanding AI Chat in Sales.