DemandWorks provides B2B demand generation services that combine content syndication, intent-based targeting, and verified lead generation. DemandWorks distributes content to buyers who match your ideal customer profile and delivers qualified leads for follow-up.
The Demandbase–DemandWorks integration allows mutual customers to activate prioritized accounts identified in Demandbase within DemandWorks. You can automatically send account lists to DemandWorks to engage target accounts and buying committees through coordinated demand generation programs.
Important: You can only push accounts to DemandWorks.
See the following:
Benefits of the DemandWorks Integration
With the Demandbase–DemandWorks integration, you can:
- Activate target accounts identified in Demandbase within DemandWorks.
- Automatically deliver qualified accounts through Demandbase Orchestration Automations.
- Engage buyers and buying committees through content syndication and other demand generation programs.
- Combine Demandbase account intelligence and intent signals with DemandWorks targeting capabilities.
- Reduce manual list management by keeping campaign audiences updated automatically.
Prerequisites for the DemandWorks Integration
- You must have a license for DemandWorks.
- Retrieve your Bearer Token from DemandWorks. Contact your DemandWorks Account Team for more information.
- You must have Admin permissions or be assigned a permission set that provides access to integrations.
Set Up the DemandWorks Integration
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Content Syndication > DemandWorks.
- Enter the Bearer Token from your DemandWorks account.
- Click Save.