DemandWorks provides B2B demand generation services that combine content syndication, intent-based targeting, and verified lead generation. DemandWorks distributes content to buyers who match your ideal customer profile and delivers qualified leads for follow-up.
Important: You can only push accounts to DemandWorks.
See the following:
Benefits of the DemandWorks Integration
With the Demandbase–DemandWorks integration, you can:
- Activate target accounts identified in Demandbase within DemandWorks.
- Automatically deliver qualified accounts through Demandbase Orchestration Automations.
- Engage buyers and buying committees through content syndication and other demand generation programs.
- Combine Demandbase account intelligence and intent signals with DemandWorks targeting capabilities.
- Reduce manual list management by keeping campaign audiences updated automatically.
Prerequisites to Integrate DemandWorks with Demandbase
- You must have a license for DemandWorks.
- Retrieve your Bearer Token from DemandWorks. Contact your DemandWorks Account Team for more information.
- You must have Admin permissions or be assigned a permission set that provides access to integrations.
Integrate DemandWorks with Demandbase
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Content Syndication > DemandWorks.
- Enter the Bearer Token from your DemandWorks account.
- Click Save.