Data Integrity helps maintain accurate, complete, and relevant account data across your CRM and marketing systems. Using Demandbase’s multi-sourced, triangulated, and validated (MTV) data, you can enrich records and maintain account hierarchies.
Data Integrity includes the following processes:
- Enrich: Enrich Salesforce, Microsoft Dynamics, Marketo, or HubSpot data with Demandbase data.
- Account Hierarchy: Identify and maintain parent-child account relationships in Salesforce, Microsoft Dynamics, or HubSpot CRM. This improves account structures, reporting, segmentation, and account-based planning.
Data Integrity Credits
Data Integrity credits are based on the number of unique records managed within a contract year. Each record managed by any process uses one Data Integrity credit. If a record is included in multiple processes, it is only charged once during the contract period.
You can view your Data Integrity credit balance at the top bar chart.
Important: It may take up 10 minutes after a process completes to see the most up-to-date Data Integrity credit balance.
Manage a Data Integrity Process
To edit existing Data Integrity processes, take action on a process, view process history, and manage records, see Manage a Data Integrity Process.