Data Integrity helps maintain accurate, complete, and relevant account data across your CRM and marketing systems. Using Demandbase’s multi-sourced, triangulated, and validated (MTV) data, you can enrich records, maintain account hierarchies, and validate emails.
Data Integrity includes the following processes:
- Enrich: Enrich Salesforce, Microsoft Dynamics, Marketo, or HubSpot data with Demandbase data.
- Account Hierarchy: Identify and maintain parent-child account relationships in Salesforce, Microsoft Dynamics, or HubSpot CRM. This improves account structures, reporting, segmentation, and account-based planning.
- Email Validation: Validate email addresses in Salesforce, Microsoft Dynamics, or HubSpot.
Data Integrity Credits
Enrich and Account Hierarchy Credits
Data Integrity credits for Enrich and Account Hierarchy are based on the number of unique records processed during a contract year. Each unique record consumes one credit, regardless of how many processes include it.
If the same record is processed multiple times during the contract period, no additional credits are consumed.
Email Validation Credits
Email Validation can be purchased separately from Enrich and Account Hierarchy and uses its own credits.
Unlike Enrich and Account Hierarchy, Email Validation consumes one credit each time a record is validated, even if the same record was validated previously.
For example, if a record is validated three times through different processes or recurring process runs, three Email Validation credits are consumed.
Email Validation credits are priced separately at a lower rate than standard Data Integrity credits.
View Your Data Integrity Credit Balance
You can view your Data Integrity credit balance at the top bar chart.
Important: It may take up 10 minutes after a process completes to see the most up-to-date Data Integrity credit balance.
Manage a Data Integrity Process
To edit existing Data Integrity processes, take action on a process, view process history, and manage records, see Manage a Data Integrity Process.