Whether you're an Inbound or Outbound Sales Development Representative (SDR), Account Executive (AE), or Account Manager (AM), Demandbase One for Sales (DB1S) helps you identify the right accounts, prioritize opportunities, and engage prospects effectively.
Powered by the Demandbase One platform, DB1S uses artificial intelligence and machine learning to continuously discover, validate, and enrich data from multiple sources. This provides sales teams with accurate, current, and actionable B2B insights to work smarter and drive better outcomes.
See Understanding Demandbase Data in Demandbase One for Sales.
Key Benefits of Demandbase One for Sales
- Build an account-based sales strategy: Shift from individual buyers to a complete view of each account, their buying team, and what matters most.
- Find in-market accounts: Stop chasing cold leads. Use intent data to prioritize accounts that are ready to buy and uncover opportunities earlier than your competitors.
- Engage with the right accounts and people: Connect with accounts using insights from Journey Stage, business triggers, and real-time activity. Turn insights into relevance, and relevance into engagement.
- Close more deals: Reduce lost opportunities by engaging the full buying committee with the right message at the right time.
How to Use Demandbase One for Sales
See the following playbooks to unlock the full potential of Demandbase in your sales process:
- Prioritize target accounts
- Research accounts
- Find and engage the buying group
- Track buyer engagement
License Requirements for Demandbase One for Sales
- You must have both a Demandbase One for Sales and a Demandbase One for Marketing license.
- To see Engagement data, user must be added to Demandbase One for Marketing.
Explore the Demandbase One for Sales Tabs
DB1S includes Account, People, Engagement, and News tabs that show information about the companies and people you are researching:
Account
Information about your target company. See Understanding the Demandbase One for Sales Account Tab.
People
Information about your target company’s employees. See Understanding the Demandbase One for Sales People Tab.
Engagement
Information about your target company’s engagement activity. See Understanding the Demandbase One for Sales Engagement Tab.
News
Timely account intelligence through news and blogs. See Understanding the Demandbase One for Sales News Tab.
Configure Demandbase One for Sales Features in Demandbase One for Marketing
The following sections of the Sales Homepage are configured in Demandbase One for Marketing (DB1M):
- Account Lists
- Owner of Account Lists
-
Intent Keyword Sets
Important: Bombora intent must be configured in Demandbase One for Sales. - Predictive Scores (Pipeline Predict and Qualification Scores)
- Technographics
- Take Action: Integration with Salesforce, Outreach, Salesloft, and Gong.
- View Management
Important: The user view assigned in DB1M controls the user’s default account list and Journey Funnel on the Sales Homepage. - Buying Groups and Personas