New Features:
B2B IQ Integration
The new B2B IQ integration helps marketing and revenue teams accelerate pipeline creation, engage buying groups more effectively, and improve campaign performance. This integration enables Demandbase customers to combine account-based marketing strategies with B2B IQ’s data intelligence, audience development, and intent-driven prospect identification capabilities. Demandbase Account Intelligence integrates with B2B IQ’s buyer identification, lead qualification, and omnichannel engagement capabilities.
See: