New Features:
B2B IQ Integration
The new B2B IQ integration helps marketing and revenue teams accelerate pipeline creation, engage buying groups more effectively, and improve campaign performance. This integration enables Demandbase customers to combine account-based marketing strategies with B2B IQ’s data intelligence, audience development, and intent-driven prospect identification capabilities.
Demandbase Account Intelligence integrates with B2B IQ’s buyer identification, lead qualification, and omnichannel engagement capabilities.
See:
- Integrate B2B IQ with Demandbase
- Take Action: Add Account List to B2B IQ
- Automation: Add Account List to B2B IQ
AI Credits
Customers will begin using AI Credits across eligible Demandbase AI features.
Credit Usage Dashboard
The Credit Usage dashboard provides a centralized view of your organization's credit pool, allocations, and consumption across supported product categories. It allows Admins to monitor credit usage and manage rate limits by category.
See Understanding the Credit Usage Dashboard.
Engagement Points Agent
Demandbase now includes the Engagement Points Agent, which automatically generates an initial Engagement Points configuration for new tenants based on your company's website domain. This AI-generated configuration provides a recommended starting point that administrators can review and modify at any time.
See Understanding the Engagement Points Agent.
AI Chat in Sales
AI Chat is now live in Demandbase One for Sales. Reps can ask plain-language questions about their accounts, opportunities, and buying groups and get grounded answers in seconds, without leaving their workspace. It was previously available only in Demandbase One for Marketing.
What's new:
- Use sales-focused goals like Identify Target Accounts, Book More Meetings, and Monitor and Re-Engage, so reps start from a question that moves the pipeline instead of a blank page.
- Combine your tenant data with Demandbase firmographic, technographic, and intent data for richer context.
- States the filters and assumptions it used and suggests follow-ups.
- Saves past conversation so follow-ups build on the last answer.
See Understanding AI Chat in Sales.
Account Intelligence Agent in Demandbase for Sales
Account Intelligence Agent is now available in Demandbase One for Sales, helping sales teams quickly identify, prioritize, and take action on their best accounts.
- AI-powered account prioritization to identify the best accounts to target.
- SDR workflows for finding fresh, re-engaged, untouched high-intent, and follow-up-ready accounts.
- Buying group insights to surface engaged members, missing personas, single-threaded accounts, and new contacts to add to CRM.
See Understanding Account Intelligence Agent.
Demandbase and Outreach MCP
The Demandbase MCP integration with Outreach brings rich company and signal data into Outreach’s AI so sellers get the context they need, without manual research. Sales can now build workflows in Outreach using Demandbase data with the use of account and person-level data with 1P and 3P data access. All they need is Outreach and have MCP enabled with Demandbase to connect the two. Credit use is the same as LLMs.
See Outreach MCP.
Product Updates:
Additional Data in Demandbase MCP
Intent, Buying Group, Account Brief, and Net-New Contact Discovery are now available in Demandbase MCP.
- Intent data: Keyword sets, keywords, trending intent, activity dates, activity types, and intent strength.
- Buying Group data: Buying Group names, missing Personas, missing Buyer Roles, and coverage details.
- Account Brief: A single workflow that combines account status, scores, engagement, opportunities, Buying Group coverage, intent signals, company profile, and recent news.
- Net-New Contact Discovery: Find relevant contacts at a target account who are not already in your CRM using Buying Group context to identify the appropriate Personas and Buyer Roles.
See Demandbase Model Context Protocol (MCP).
Download CSV in Demandbase AI Chat
You can now download tables in Demandbase AI Chat responses as a CSV file. Exporting results makes it easier to analyze AI-generated data and share insights with your team.
See Understanding Demandbase AI Chat.
Editable Product Offerings in Email Agent for Demandbase One for Sales
Admins can now add, edit, or delete product offerings used by the Email Agent in Demandbase One for Sales.
What's new:
- Manage product offerings directly from the admin settings.
- Customize the dropdown used for AI-generated email content.
See Edit Products in Email Agent.
Web Page Visit Activities for SFMC
The SFMC integration now supports mapping Web Visits Activity to Demandbase, allowing web engagement data from SFMC to power Demandbase activity-based engagement use cases.
See Understanding Engagement Point Categories and Activity Types.
CTV in Advertising Inventory Planner
The CTV Inventory Planner is now available in Demandbase Advertising, with support for CTV campaign forecasting and new CPM pricing tiers to provide more accurate inventory estimates before campaign setup.
What's new:
- Forecast available inventory for Connected TV (CTV) campaigns directly in Inventory Planner.
- Model reach, impressions, and budget using new CPM pricing tier options.
- Enhanced forecasting with a 1-month default flight date, account list size display, and an expanded CPM range slider for more accurate planning.
See Forecast a Campaign with the Inventory Planner.
Demandbase Advertising Activities in Engagement Points
You can now use Demandbase Advertising activities when configuring Engagement Points. This allows you to measure account engagement based on interactions with Demandbase advertising campaigns alongside your other engagement signals.
See Understanding Engagement Point Categories and Activity Types.
Enhanced Audit Report Summary for CSV Data Imports
Audit Reports for CSV Data Imports now provide a clearer breakdown of import results.
What's new:
- Four result categories: New, Existing, Duplicate, and Invalid.
- Hover over Duplicate and Invalid rows for detailed explanations.
See Understanding CSV Data Import Results.
Innovation Lab in Demandbase One for Sales
Users can now sign up for beta programs through Innovation Labs, directly from Demandbase One for Sales.
See Understanding the Innovation Lab in Demandbase.
Updated Dashboard for Individual Site Customization Experiences
Site Customization reporting now provides detailed insights into engagement with individual modifications. Enable Click Tracking on buttons, links, headlines, and other elements to measure click activity by tag in the enhanced Individual Experience Dashboard.
See Understanding the Site Customization Dashboards.