Understanding the Engagement Points Agent

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The Engagement Points Agent automatically generates an initial Engagement Points configuration based on your company's website domain. The generated configuration serves as a starting point and can be modified at any time.

The Engagement Points Agent automatically configures the operator, criteria, and points for the following activities:

  • Intent Activities > Demandbase Keyword Intent
  • Intent Activities > Trending Intent
  • General Activities > Page Visits (Anonymous)

For more information, see Understanding Engagement Point Categories and Activity Types and Set Up Engagement Points.

Important: 

  • The Engagement Points Agent is available only for tenants created on or after July 29, 2026.
  • The Engagement Point configuration is generated automatically after the tenant is created, and may take up to two hours to appear.

Identify Engagement Points Agent-Configured Activities

From the left navigation bar, go to Settings_N.png Settings > Analytics > Engagement Points.

Activities configured by the Engagement Points Agent are identified by the Demandbase AI icon.

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