After you create an Audience with Orchestration, you can select the third-party platforms to sync the Audience to from the Destinations tab. The third-party platforms you can add Destinations for depend on the integrations you have set up in Demandbase and the member type (Person or Account) selected for the Audience.
Tip: If you need to update the Destinations added for an Audience, you must first Deactivate it from the Scheduler tab. Be sure to Activate the Audience after saving your changes to resume syncing.
| Destination | Available for Member Type |
|---|---|
| Person and Account | |
| Adobe | Person |
| Person | |
| Person | |
| Microsoft Bing | Person |
| Person | |
| Eloqua | Person |
| Person |
Important: You must have the Demandbase Orchestration or Advertising solution to create more than three Audiences.
For Account member types, Demandbase sends the domain we have to the third-party platform. For Person member types, Demandbase sends the email address we have to the third-party platform.
For Adobe, Facebook, Google, Microsoft Bing, and Twitter, Demandbase leverages LiveRamp and LiveRamp IDs in addition to email addresses to match the people in your Demandbase Audience to people in the third-party platform.
Audience Size Requirements
Minimum audience size requirements are enforced by the third-party platform after the audience has been matched in the Destination platform. If your campaign has fewer than the required members, an error message appears in the third-party platform. The minimum audience size depends on the platform:
- LinkedIn - 300 members
- Adobe - no minimum requirement
- Facebook - 100 members
- Google
- Google Display Network must have a minimum of 100 active visitors or users within the last 30 days.
- Google Search Network must have a minimum of 1,000 active visitors or users within the last 30 days.
- Microsoft Bing - 300 members
- Twitter - 100 members
- Eloqua - no minimum requirement
- HubSpot - no minimum requirement
Tip: In the Create Destination screen, None Available appears if no third-party platform integrations have been set up. To set up a new integration, from the left navigation bar, go to Settings > Integrated Systems > Integrations.