After creating an Audience, you can sync it to a third-party Destination of your choice.
For Account member types (LinkedIn), Demandbase sends the domain information to the Destination. For Person member types (Eloqua, HubSpot, LinkedIn), Demandbase sends the email address.
For ad Destinations (Adobe, Facebook, Google, Microsoft Bing, Reddit, and Twitter), Demandbase uses LiveRamp to send LiveRamp IDs and email addresses to the Destination.
Important: If you need to update the selector criteria or Destinations for a live Audience, first deactivate the Audience. After saving your changes, reactivate it to resume syncing.
Destinations and Member Type
The available Destinations depend on the integrations set up in Demandbase and the member type you selected for the Audience (Person or Account).
Destination |
Member Type |
|---|---|
| Adobe | Person |
| Eloqua | Person |
| Person | |
| Person | |
| HubSpot | Person |
| Person and Account | |
| Microsoft Bing | Person |
| Person | |
| Person |
Audience Size Requirements
Minimum Audience size requirements are enforced by third-party platforms. If your campaign has fewer than the required members, an error message appears in the third-party platform. The minimum Audience size are as follows:
Destination |
Minimum Audience Size |
|---|---|
| Adobe | No minimum |
| Eloqua | No minimum |
| 100 members | |
|
|
| HubSpot | No minimum |
| 300 members | |
| Microsoft Bing | 300 members |
| 25 members | |
| 100 members |
Processing Time
The time required to process and deliver Audiences to each destination varies by platform. The initial (first) sync typically takes longer due to Audience building and matching, while subsequent syncs occur on a recurring schedule.