Audiences allow you to build dynamic groups of people or accounts using selector logic, automatically updating as data changes.
- Sync Audiences with third-party platforms by adding Destinations and scheduling ongoing updates to keep external custom Audiences aligned.
- Scale Account-Based Marketing strategies by targeting ads based on Journey Stage, intent, activities, and demographic or firmographic data.
- Maintain deal momentum by engaging key people at high-value accounts with tailored ad campaigns.
- Deliver consistent cross-channel experiences by keeping Audiences continuously synced across platforms.
Important:
- You must have Admin privileges or be assigned to a permission set with the required access to use Orchestration or Advertising.
- If you're licensed to use workspaces, you can also manage Audiences in individual workspaces. See Manage Workspace Orchestration.
How It Works
Demandbase identifies accounts or people based on the selector logic and continuously adds or removes them from the specified Destinations.
Audience Builder
To create and see Audience details, from the left navigation bar, go to Orchestration > Audiences and click the name of the Audience. The Audience page includes the following tabs:
- Selector: User selectors to choose the accounts or people to include in your Audience.
- Destinations: Add the third-party platforms where the Audience sync to.
- Scheduler: Set the start and stop times for syncing your Audience to its Destination.
- Member Preview: View the people or accounts that qualify for the Audience based on the selectors.
- Details: See key information about the Audience.
- History: See historical sync details for the Audience.