Context
You can use Audiences to sync with third-party platforms and scale Account-Based Marketing strategies such as:
- Target audiences with ads based on their journey stage, intent, activities, and demographic or firmographic data.
- Create a consistent content experience across channels by keeping audiences synced across platforms.
- Maintain deal momentum by targeting key people from high-value accounts with specific ad campaigns.
Important:
- You must have Admin privileges or be assigned to a permission set for Orchestration. Any user with permission for Orchestration can access and manage all audiences.
- You must have the Demandbase Orchestration or Advertising solution to create more than three audiences.
- If you're licensed to use workspaces, you can also manage audiences in individual workspaces. See Manage Workspace Orchestration.
How It Works
Demandbase finds people or accounts in your database based on the selector logic and continuously adds or removes people or accounts to the destinations specified.
Audiences Overview
To Audiences, from the left navigation bar, go to Orchestration > Audiences and click the name of the audience you want to view. Audiences include the following tabs:
- Selector: Use Selectors to choose the people or accounts to add to your audience.
- Destinations: Add the third-party platforms to sync the audience to.
- Scheduler: Set when you want your audience to start and stop syncing to its destination.
- Member Preview: Shows the people or accounts who qualify for the audience based on the Selectors and qualification rules.
- Details: Shows details about the audience.
- History: Shows historical details about the audience sync.