Integrate Reddit with Demandbase

The Reddit integration allows you to add Reddit Ads Manager as a destination for your Audiences. After you set up the integration, you can create account-based Audiences to use with Reddit Ads Manager.

Integrating with Reddit unlocks new opportunities for B2B marketers to reach high-value Audiences and streamline campaign execution.

• Expand Reach to Underserved Channels: Tap into Reddit’s professional communities to diversify beyond oversaturated platforms.
• Reach High-Intent Audiences: Access engaged B2B buyers in Reddit communities.
• Seamless Omnichannel Activation: Automate Audience updates with daily syncs that keep your campaigns current.

Prerequisites

In Demandbase Permissions, you must have Edit rights for Settings > Integrated Systems > Integrations.

Steps

1. From the left navigation bar, go to Settings > Integrated Systems > Integrations.
2. Click New Integration and select Reddit.
3. Enter the following:
   • Connection name: Name for the integration. In Demandbase, you can use the name to distinguish between multiple integrations with Reddit.
     Important: Don’t use spaces. For example, enter Connection_name.
   • Advertiser ID: Reddit Advertiser ID. See the following screenshot taken from Reddit.
   • Advertiser name: Reddit Advertiser name. See the following screenshot taken from Reddit.
     
4. Click Save.

Outcome

Add Reddit as a destination for your Audiences.