Integrate Microsoft Bing with Demandbase

The Microsoft Bing integration lets you add Microsoft Advertising (formerly Bing Ads) as a destination for your Audiences. After you configure the integration, you can create person-based Audiences for use with Microsoft Advertising.

Prerequisites for the Microsoft Bing Integration

• You must have a Microsoft Advertising account with administrator or authorization permissions.
• In Demandbase, you must have Edit permission for Settings > Integrated Systems > Integrations.

Configure the Microsoft Bing Integration

1. From the left navigation bar, go to Settings > Demandbase-Wide Settings > Integration.
2. Click New Integration and select Microsoft Bing.
3. Click Login with Bing.
   
4. Enter your Microsoft Advertising account credentials.

5. Enter the following:

   Field	Description
   Connection Name	Name of the integration. Use the name to distinguish between multiple Microsoft Bing integrations in Demandbase. Important: Do not use spaces. For example, enter Connection_name.
   Customer ID	Numeric Microsoft Advertising Customer ID. Tip: The Customer ID is the sequence of numbers that appears after the cid parameter in the URL you use to access your account.
   Microsoft Account Email	Email address used to sign in to the Microsoft Advertising account.

6. Click Save.
   

Outcome of the Microsoft Bing Integration

After you save the integration, you can add Microsoft Bing as a destination for your Audiences.