Add Ad Network Destinations for Audiences

You can create Person-based or Account-based (LinkedIn only) Audiences and sync them to your chosen ad network Destination. See Audience Destinations.

This article explains how to add Adobe, Facebook, Google, Microsoft Bing, and Twitter as a Destination. For LinkedIn, see Add LinkedIn Destinations for Audiences.

Important:

• If you need to update the selector criteria or Destinations for a live Audience, first deactivate the Audience. After saving your changes, reactivate it to resume syncing.
• Demandbase Audiences appear as custom Audiences in the Destination.

Prerequisites

• You must have Admin privileges or be assigned to a permission set with the required access to use Orchestration or Advertising.
• You must integrate Demandbase with your ad network platform.

Steps

1. From the left navigation bar, go to Orchestration > Audiences.
2. Click Create New to create a new Audience or click the name of an existing Audience.
3. Click the Destinations tab and click the plus icon.
4. In the Add Destination window, click the name of an ad network platform.
   Tip: Only platforms you’ve already integrated with appear in the list.
   
5. In the Create Destination window, enter a New Audience Name and select the Ad Account to use for the Audience. 
   Tip: All Ad Accounts set up in Settings > Integrations are available in the drop-down list.
6. Click Create.

Outcome

Demandbase adds the ad network platform as a Destination and syncs the Audience to that platform.

In your ad platform, the Demandbase Audience name appears as follows:

• Facebook:

LR_US_Externid_(CompanyName)_(IntegrationName or ConnectionName)_t(TenantID)-a(DemandbaseAudienceID).csv=1

• Other Ad Network Destinations:

 t(TenantID)-a(DemandbaseAudienceID).csv

The Audience name is formatted using the following:

• CompanyName: Your company name.
• IntegrationName or ConnectionName: Value entered when setting up the integration in Demandbase.
• TenantID and DemandbaseAudience ID: Refer to the following screenshot to see where you can find the ID in Demandbase.
  

Next Steps

Click the Scheduler tab to schedule and activate the Audience. This starts syncing Audience records to the Destination.

The first sync takes 5–7 days (to build the Audience). Subsequent syncs run nightly.

Destination Dashboard

After the first sync finishes, the Destinations tab shows a dashboard with the following information:

• Status: The Audience’s current status.
  • Active or Success: The Audience is active and successfully synced during the last attempt.
  • Pending: The Audience is active and is currently syncing for the first time.
  • Scheduled: The Audience is active and scheduled to sync.
  • Inactive: The Audience has never been activated or has been deactivated.
• Last Sync: The number of records that were added, removed, or skipped from the Audience during the last sync.
• 7-Day Match Rate: The percentage of records synced to the Destination that were matched over the last seven days.
• Demandbase Audience Over Time: Change in Audience size over the last 30 days.