The Reddit integration allows you to add Reddit Ads Manager as a destination for your Audiences. After you set up the integration, you can create account-based Audiences to use with Reddit Ads Manager.
Integrating with Reddit unlocks new opportunities for B2B marketers to reach high-value Audiences and streamline campaign execution.
- Expand Reach to Underserved Channels: Tap into Reddit’s professional communities to diversify beyond oversaturated platforms.
- Reach High-Intent Audiences: Access engaged B2B buyers in Reddit communities.
- Seamless Omnichannel Activation: Automate Audience updates with daily syncs that keep your campaigns current.
Prerequisites for the Reddit Integration
In Demandbase, you must have Edit permission for Settings > Integrated Systems > Integrations.
Configure the Reddit Integration
- From the left navigation bar, go to
Settings > Integrated Systems > Integrations.
- Click New Integration and select Reddit.
-
Enter the following:
Field
Description
Connection Name Name of the integration. Use the name to distinguish between multiple Reddit integrations in Demandbase.
Important: Do not use spaces. For example, enter
Connection_name.Advertiser ID Reddit Advertiser ID.
Tip: See the following screenshot from Reddit.
Advertiser Name Reddit Advertiser name.
Tip: See the following screenshot from Reddit.
- Click Save.
Outcome of the Reddit Integration
After you save the integration, you can add Reddit as a destination for your Audiences.