Whether you're an Inbound or Outbound Sales Development Representative (SDR), Account Executive (AE), or Account Manager (AM), Demandbase One for Sales (DBS) equips you with the insights and intelligence needed to engage the right accounts, prioritize opportunities, and drive better outcomes.
Powered by the Demandbase One platform, DBS leverages advanced artificial intelligence and machine learning to continuously discover, validate, and enrich data from multiple sources. By analyzing and cross-referencing information across the market, Demandbase delivers the most relevant and up-to-date insights available for each data type. The result is one of the industry's most comprehensive, accurate, and actionable B2B data sets, helping sales teams work smarter and sell more effectively.
What Can You Do with Demandbase One for Sales?
Build an account-based sales strategy: Shift from individual buyers to a complete view of each account, their buying team, and what matters most.
Find in-market accounts: Stop chasing cold leads. Use intent data to prioritize accounts that are ready to buy and uncover opportunities earlier than your competitors.
Engage with the right accounts and people: Connect with accounts using insights from Journey Stage, business triggers, and real-time activity. Turn insights into relevance, and relevance into engagement.
Close more deals: Reduce lost opportunities by engaging the full buying committee with the right message at the right time.
Demandbase One for Sales Playbooks
See the following playbooks to unlock the full potential of Demandbase in your sales process:
- Prioritize target accounts
- Research accounts
- Find and engage the buying group
- Track buyer engagement
License Requirements
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You must have a Demandbase One for Sales and Demandbase One for Marketing license. The view differs by license type. If you’re unsure about your license type, reach out to your Demandbase Account Team for more information.
- To see Engagement data, user must be added to Demandbase One for Marketing.
Demandbase One for Sales Overview
DBS includes Account, People, Engagement, and Insights tabs that show information about the companies and people you are researching:
Account
Information about your target company. See Understanding the Demandbase One for Sales Account Tab.
People
Information about your target company’s employees. See Understanding the Demandbase One for Sales People Tab.
Engagement
Information about your target company’s engagement activity. See Understanding the Demandbase One for Sales Engagement Tab.
Insights
Timely account intelligence through news and blogs. See Understanding the Demandbase One for Sales Insight Tab.
Configurations in Demandbase One for Marketing
The following sections of the Sales Homepage are configured in Demandbase One for Marketing (DBM):
- Account Lists
- Owner of Account Lists
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Intent Keyword Sets
Important: Bombora intent must be configured in Demandbase One for Sales - Predictive Scores (Pipeline Predict and Qualification Scores)
- Technographics
- Take Action: Integration with Outreach, Salesloft, and Gong
- View Management: The user view assigned in DBM controls the user’s default account list and Journey Funnel on the Sales Homepage
- Buying Groups and Personas