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Create Demandbase Calculated Fields for Disconnected Mode

  • Updated

Context

Calculated fields for Disconnected mode allows customers that have not integrated Salesforce with Demandbase One to see a roll-up of Demandbase data. Calculated fields are custom Demandbase fields that return a value based on a time range calculation. For example, the Engagement Minutes (1 mo.) calculated field returns the total engagement minutes on an account for a one month time period.

Demandbase provides a set of out-of-the-box fields to help you get started. See Out-of-the-Box Fields.

Important: If a Salesforce integration is set up, the application will be in Connected mode which offers additional capabilities. For more information, see Create Demandbase Calculated Fields for Connected Mode.

Prerequisites/Preparation

You must have Administrative privileges to set up calculated fields. The fields and their data will be available to all Demandbase users.

Steps

  1. From the left navigation bar, go to Settings.png Settings > Platform > Demandbase Calculated Fields and click New Demandbase Field.
  2. In the Demandbase Calculated Field window, select one of the available Data types.
    • Engagement Minutes
    • Count of Engagement Activities
    • First Engagement Date
    • Last Engagement Date
    • Top Occurring Activities
    Tip: You can also create Demandbase calculated fields for Segments.
  3. Enter a Demandbase Field Label.
  4. Define the Time Range for the field.
    Important: The default time range is All Time. We recommend that you define a time range that is most relevant to your use case. For example, 30 days, 90 days, or one year.
    Calculated_Fields_Disconnected.png
  5. (Optional) Click Define Criteria to add criteria using Selectors. This allows you to narrow down the calculation based on the filters applied.
  6. Click Save.

Outcome

The calculated field can be accessed throughout Demandbase One. After the creation of a calculated field, the data is available the following day.

Next Steps

Add the calculated field as a Selector criteria for account lists and reports or as a column to view in tables throughout the platform.

Out-of-the-Box Fields

Field Field Type (Data) Description
Date of Last Activity Logged Date/Time
(Last Engagement Date)		 Date activity was logged for an account or a lead or contact associated with the account.
Date of Last Inbound Email Date/Time
(Last Engagement Date)		 Date an inbound email was last detected from an account. Demandbase only logs emails from users that have connected their inbox to Demandbase.
Date of Last Meeting Date/Time
(Last Engagement Date)		 Date a calendar meeting was last detected from an account. Demandbase only logs calendar events from users that have connected their inbox to Demandbase.
Date of Last Web Activity Date/Time
(Last Engagement Date)		 Date a known (cookied) or unknown page visit last occurred for an account.
Engagement Minutes (3 mo.) Number
(Engagement Minutes)		 Number of Engagement Minutes from all activities in the last three months.
Engagement Minutes (7 days) Number
(Engagement Minutes)		 Number of Engagement Minutes from all activities in the last seven days.
First Engagement Date Date/Time
(First Engagement Date)		 Date the first engagement activity occurred.
High Intent Keywords String
(Top Occurring Activities)		 High intent keywords that an account searched for.
High Intent Keywords Engagement Minutes (Last 30 days) Number
(Engagement Minutes)		 Number of Engagement Minutes from activities related to high intent keywords in the last 30 days.
Marketing Engagement Minutes (30 days) Number
(Engagement Minutes)		 Number of Engagement Minutes from marketing activities (web page visits, form fills, etc.) in the last 30 days.
Sales Engagement Minutes (30 days) Number
(Engagement Minutes)		 Number of Engagement Minutes from sales activities (tasks, events, inbound emails, meetings) in the last 30 days.
Sales Touches (14 days) Number
(Count of Activities)		 Count of sales activities (tasks, events, inbound email, meetings) in the last 14 days.
Sales Touches (7 days) Number
(Count of Activities)		 Count of sales activities (tasks, events, inbound email, meetings) in the last 7 days.
Top URL Last 14 Days String
(Top Occurring Activities)		 Most visited URLs in the last 14 days.
Web Traffic (3 mo.) Number
(Count of Activities)		 Number of page visits in the last three months. The activities included by default include Page Views (Anonymous), Vist Web Page, and Page View.

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