Demandbase provides the following standard calculated fields.
Important: Sales and marketing activities are defined in the Sales Engagement vs. Marketing Engagement segment. See Use the Standard Sales Engagement vs. Marketing Engagement Segment.
| Field | Field Type (Data) | Description |
| Competitive Intent Keywords | String (Top Occurring Activities) | Up to three keywords indicating competitive intent. |
| Date of Last Activity Logged | Date/Time (Last Engagement Date) | Date of the last activity logged for an account or its associated leads or contacts. |
| Date of Last Inbound Email | Date/Time (Last Engagement Date) | Date of the last inbound email detected from an account. Only includes emails from users with connected inboxes. |
| Date of Last Meeting | Date/Time (Last Engagement Date) | Date of the last meeting detected from an account. Only includes calendar events from users with connected inboxes. |
| Date of Last Web Activity | Date/Time (Last Engagement Date) | Date of the last known or unknown page visit from an account. |
| Engagement Minutes (1 mo.) | Number (Engagement Points) | Total Engagement Minutes (also known as Engagement Points) from all activities in the last month. |
| Engagement Minutes (3 mo.) | Number (Engagement Points) | Total Engagement Minutes (also known as Engagement Points) from all activities in the last three months. |
| Engagement Minutes (7 days) | Number (Engagement Points) | Total Engagement Minutes (also known as Engagement Points) from all activities in the last seven days. |
| First Engagement Date | Date/Time (First Engagement Date) | Date of the first engagement activity. |
| High Intent Keywords | String (Top Occurring Activities) | Up to three Demandbase high intent keywords searched by an account. Excludes third-party intent keywords. |
| High Intent Keywords Engagement Minutes (Last 30 days) | Number (Engagement Points) | Engagement Minutes (also known as Engagement Points) from Demandbase high intent keyword activities in the last 30 days. Excludes third-party intent keywords. |
| Marketing Engagement Minutes (30 days) | Number (Engagement Points) | Engagement Minutes (also known as Engagement Points) from marketing activities in the last 30 days. |
| Sales Engagement Minutes (30 days) | Number (Engagement Points) | Engagement Minutes (also known as Engagement Points) from sales activities in the last 30 days. |
| Sales Touches (14 days) | Number (Count of Activities) | Number of sales activities in the last 14 days. |
| Sales Touches (7 days) | Number (Count of Activities) | Number of sales activities in the last seven days. |
| Top URL Last 14 Days | String (Top Occurring Activities) | Up to three most visited URLs in the last 14 days. |
| Web Traffic (3 mo.) | Number (Count of Activities) | Number of page visits in the last three months. Includes Page Views (unknown), Visit Web Page, and Page View by default. |