Understanding Reporting on the Campaigns Dashboard

The Campaigns dashboard in Demandbase Advertising reports on the performance of your company’s advertising investments. The dashboard provides key metrics for measuring campaign performance, such as impressions and click-through rate (CTR).

In addition, the dashboard highlights account-level activity, including visits to your website and patterns of repeated engagement, helping you identify accounts demonstrating sustained interest and potential buying intent.

For more information about the Campaigns dashboard, see:

• Understanding the Performance Tab on the Campaigns Dashboard
• Understanding the Influence Tab on the Campaigns Dashboard
• Understanding the Trends Tab on the Campaigns Dashboard
• Understanding the Publishers and Creatives Tabs on the Campaigns Dashboard
• Understanding Campaigns and Domains on the Campaigns Dashboard

To access the Campaigns dashboard, from the left navigation bar, go to Advertising. 

Quick Filters

• Date range of the campaigns you want to analyze.
• Campaign status
  • All statuses
  • Watched by me: Campaigns that you have built or have been added to as a watcher.
  • Active campaigns: Campaigns in progress.
  • Pending campaigns: Published campaigns that haven’t reached their start dates.
  • Paused campaigns: Campaigns that are paused so that users can review results, actualize, or edit before relaunching.
  • Draft campaigns: Campaigns that need to be published.
  • Ended campaigns: Campaigns that have used up allocated budgets or have reached the defined end dates.
  • Archived campaigns: Campaigns that are archived.
• Current or Lifetime Audience
  • Lifetime Audience: Every account targeted during the selected date range.
  • Current Audience: Accounts on the target account list that were targeted during the selected date range.
• Label applied to campaigns.
  Tip: Select multiple labels to find campaigns with any of the selected labels applied. See Manage Campaign Labels.

Web Page Filter

The Campaigns dashboard includes a customizable page-level filter, enabling you to isolate and analyze activity associated with specific URLs on your website. 

Click top right More to apply a web page filter. See Include or Exclude Web Pages in Campaign Reporting.

Tip: You can also use saved filters from the Saved filters drop-down.