The Trends tab on the Campaigns dashboard features an advertising trends graph that highlights active campaigns, enabling you to adjust and optimize ad spend.
For the selected campaigns and date range, the graph shows the following key performance metrics:
- Impressions
- Spend
- Clicks
- Click-through rate (CTR)
From the View by drop-down, you can choose one of the following options:
- Aggregated campaigns: Shows a single trend line with data points for all the selected campaigns.
- Individual campaigns: Shows separate trend lines and data points for each of the selected campaigns. This option is only available for up to five campaigns.
From the graph, you can also:
- Change the time period to view daily, weekly, or monthly trends.
- Hover over the trend line to view the selected metric at a specific point in time.
- Export a CSV file that includes all four metrics for the selected campaigns.
Single Campaign Trends Graph
To see metrics for an individual campaign, click the campaign name in the Campaigns table and go to the Trends tab.