View Ad Campaign Results

  • Updated

Context

The Advertising Cloud dashboard reports on the activity and performance of your company’s ad campaigns. Roll-up of key data, visualizations, sortable tables, and downloadable reports help you review the metrics that matter in account-based advertising campaigns. Several filters help you hone in on the data set that’s most relevant to your review.  

The following steps walk you through the basics of opening and configuring the dashboard not only to focus on specific campaigns, but also to customize the displayed data set for selected campaigns.

For a more detailed explanation of the reported metrics and information about more advanced features on the dashboard, see Campaign Reporting on the Advertising Cloud Dashboard.

Steps

  1. Open the Advertising solution by selecting the bull’s-eye icon in the left navigation bar of Demandbase. 

Advertising_bullseye_icon.png

 

Notice that the Advertising Cloud dashboard opens in Campaigns mode.

 

Campaigns_dashboard_full_window.png

 

2. Set the date range of ad campaign activity and budget that you want to explore on the dashboard in the date picker (upper right corner of page).

date_picker.png

 

3. Ensure that the Campaign status drop-down menu reflects the scope of campaigns that you want to review. 

Campaign_status_dropdown.png

 

4. Select if you want the Summary tab data to report on the account level or domain level in the View by: drop-down menu. (If any data is already reported on the Summary tab, the numbers are based on selections in the Campaigns tab below.) See How Demandbase Targets Accounts Using Domains to learn more about the relationship between accounts and domains.

Accounts_vs_Domains_dropdown.png

Summary_tab_with_drop-down_menu.png

 

5. Select the checkboxes in the Campaigns tab for the campaigns that you want to review. (You might need to scroll down in the screen to make the tab and its table visible.) Each row of the table displays key metrics that can help inform your selection decisions. The data from these campaign selections roll up into the Cumulative Performance views of the Summary, Publishers, and Creatives tabs above.

Campaigns_tab_with_selections.png

 

6. Select the Current or Lifetime Audience drop-down menu setting that you want:

  • Lifetime audience includes reporting on every account that was served at least one impression during the selected campaign(s) or is currently on the account list. 
  • Current audience returns data for accounts on your list that are currently targeted by the selected campaign(s). 

Current_or_Liftetime_Audience.png

 

7. Review the cumulative metrics about your selected campaigns in the Summary, Publishers, and/or Creatives tabs, which you can click directly above the Cumulative Performance cards. When you hover over a metric, a tooltip appears that explains how the metric is calculated. Here is an example:

Summary_tab_Ads_Dashboard_summer_2022.png

 

8. Click the Domains tab to view detailed information about the campaigns that you selected on the Campaigns tab. Metrics for domains and accounts reached by your selected campaigns appear as cards on top of the Domains tab and in the rows of the tab’s table.

a. Hover over a card on the Domains tab until a question mark appears to view a description of each metric.

b. Click a card to filter the rows of the table so that only the Domain names that are pertinent to the card’s metric are displayed.

c. Toggle between domains and accounts for each metric with the View by: drop-down menu above on the Summary tab.

Domains_tab_and_AccountsDomains.png

9. (Optional) Change the column fields displayed in the Campaigns or Domains tab table:

a. Click the Edit Columns button at the bottom of the screen. The fields that currently appear in the table are listed in the Edit Columns Fields to Display window.

b. Click the drop-down menu to see other fields that you can place in the table.

c. To add a column field to the table, select it in the drop-down menu.

Edit_Column_Fields_to_Display_window.png

d. Use the icons in the entries of the Edit Column Fields to Display window to tweak the placement of columns in the table:

  • To rearrange the order of columns, click and drag the “line grab” icons line_grab_Edit_Columns_window.png.
  • To anchor a field on left side of the table columns, click the lock icon lock_icon_lime_green.png .
  • To remove a column field from the table, click the minus sign minus_sign_Edit_Columns_window.png .

e. Click Apply.


Tip:
See Navigating the Advertising Cloud Campaigns Dashboard (Video) for an audiovisual walk-through of how to access and use the Campaigns dashboard.

Next Step

To learn more about the different dimensions of ad campaigns that you can review, see Campaign Reporting on the Advertising Cloud Dashboard.

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