The Performance tab on the Campaigns dashboard shows ad metrics such as cost, ad impressions served, lift percentage, and new page visits for targeted accounts. This information can help you identify trends that are important for your campaigns.
You can also view campaign details for individual campaigns. See Understanding Campaign Details for Individual Campaigns.
Filter Performance Metrics on the Campaigns Dashboard
You can apply Quick and Web Page Filters to filter the dashboard. See Understanding Reporting on the Campaigns Dashboard.
View Campaign Performance by Accounts or Domains
You can view Performance metrics by accounts or domains. Go to the top right View by: toggle and click Accounts or Domains. See Domains Tab for an overview of how data differs between accounts and domains.
Review Campaign Performance KPI Cards
The Performance KPI cards summarize information about key activity around your campaigns.
Performance KPI Card |
Definition |
| Spend | Total spend during the selected date range. |
| Impressions | Total impressions served during the selected date range. |
| Lifted |
Percentage of Reached accounts/domains with more engagement (page views) after their first impression, than during the 30 days before campaign launch. Baseline page views are normalized for campaign length. |
| New Accounts/Domains On Site (Select Accounts or Domains using the View by: toggle) |
Number of Reached accounts/domains with page views after their first impression, and no page views during the 30 days before campaign launch. These accounts/domains are a subset of Lifted accounts. |
Analyze Campaign Performance in the Cumulative Performance Chart
The Cumulative Performance chart shows a snapshot of reach and engagement for your campaigns.
Tip: Click on a stage to only see related metrics in the Campaigns and Domains table.
Interpret Cumulative Performance Chart Stages
The following are the definitions for the stages in the Cumulative Performance chart.
Performance Stage |
Definition |
| Targeted | All accounts/domains targeted by the selected campaigns. This is the population used to calculate Reach. |
| Reached | Percentage of Targeted accounts/domains that received at least one impression. |
| Visited | Percentage of Reached accounts/domains that visited your website after their first impression. |
| Clicked | Percentage of Reached accounts/domains that clicked an ad. |
| Interacted |
Percentage of Reached accounts/domains that met your configured criteria for Interacted after their first impression. Important: Admins can define the Interacted metric. See Define the Interacted Metric in Campaigns Dashboard for instructions. |