Define the Interacted Metric in the Campaigns Dashboard

You can define how the Interacted metric is calculated in the Campaigns dashboard. The Interacted metric identifies accounts that meet the configured threshold for website engagement.

Demandbase provides the following options for calculating the Interacted metric:

• Page Views: Total number of pages that an account visited on your website.
• Unique Sessions: Number of 2-hour windows during which a device associated with the account viewed your website.
  Important: 
  • Multiple page views from the same device within a 2-hour window count as one session.
  • If the same device views your website after the 2-hour window ends, a new session begins.
  • Activity from a different device counts as a separate session.

Example of Page Views and Unique Sessions

The following example shows how the same website activity is counted differently depending on whether you use Page Views or Unique Sessions for the Interacted metric.

1. At 9:00 AM, a user from an account opens your website on their laptop
2. At 10:00 AM, they visit another page on the same device

This activity counts as:

• Page Views: 2
• Unique Sessions: 1 because both page views occurred on the same device within the same 2-hour window.

3. At 10:30 AM, the user visits your website on their mobile phone.

This activity adds:

• Page Views: 1
• Unique Sessions: 1 because the activity occurred on a different device.

4. At 11:30 AM, the user visits another page on their laptop

This activity adds:

• Page Views: 1
• Unique Sessions: 1 because the activity occurred more than 2 hours after the original 9:00 AM visit on the laptop.

The complete example results in 4 Page Views or 3 Unique Sessions.

Prerequisites for Defining the Interacted Metric

You must have admin permissions for Demandbase Advertising. 

Define the Interacted Metric for the Campaigns Dashboard

1. From the left navigation bar, go to Advertising > Campaigns.
2. Go to the Performance or Influence tab.
3. In the chart, hover over Interacted.
   
4. Click Edit Interacted Definition.
5. (Optional) Adjust the threshold that determines when an account is counted as Interacted. The default threshold is 3 page views or unique sessions.
6. From the drop-down, select Page Views or Unique Sessions.
7. Click Save.
   Important: Changes to the Interacted definition can take up to 24 hours to appear in the Campaigns dashboard.