The Publishers and Creatives tabs in the Campaigns dashboard allow you to analyze publisher ad impressions and how accounts are engaging with the creative assets in your campaigns.
Tips: In the Publishers and Creatives table, you can do the following:
- Click the magnifying glass icon to search for Publishers or Creatives by name.
- Click Export to export the data as a CSV file.
Publishers Tab
The Publishers tab in the Campaigns dashboard shows where your ad impressions were served and includes the following:
- Impressions
- Clicks
- Click-through rate (CTR)
Reviewing performance across publishers can highlight which sites drive stronger engagement and how page content may influence results.
Creatives Tab
The Creatives tab in the Campaigns dashboard shows engagement metrics for Ad Groups or individual creatives and includes the following:
- Number of creatives
- Ad spend
- Impressions
- Clicks
- CTR
- Video: For video creatives, quartile reporting reveals how much of the video was viewed - 25%, 50%, 75%, or 100%. You can also track completion rate to compare engagement across creatives. By default, the table displays Video 25% Plays. To view other metrics, click Edit Columns and select them.
- Start Date: Date creative first appeared in impressions
- Last Seen: Most recent date creative was served.
Filter by Level
Using the Filter by: drop-down, you can filter the data by Display, Video, or Native creative type.
You can also group the data by Ad Group or Creative level reporting.
See Asset Details
Hover over the creatives icon by the Ad Group or creative name to see more information about the assets.
You can also access the Ad Group in the Creative Library or view a tear sheet for an individual creative.