FAQs: Campaign Insights

  • Updated

 

How do I set up myself and others within my organization to receive the emails? 

Once a campaign goes live, how soon will a Campaign Insight email be sent? 

If I add recipients to Campaign Insights who don’t have access to the Engagement Platform, can they receive emails? 

What if I no longer want to receive the Campaign Insights?

If I opt out of Campaign Insights in Q1, can I receive them in Q2? 

What are the metrics available in a Campaign Insight email?

How frequently are Campaign Insights sent?

What is considered to be the previous week’s activity? 

If I’m running multiple campaigns, is there a way to get a single email with all the available metrics? 

When I click the Dive into your campaign performance button located at the bottom of email, where does it take me within the Engagement Platform? 

When I’m viewing campaign reporting, how do I know which campaigns generate Campaign Insight emails for me? 

If I pause a campaign, will the Campaign Insights pause as well? 

What is the subject line of the emails? 

What email address do Campaign Insights come from? 

What if I don’t receive the emails?

What does a Campaign Insight email look like?

How do I set up myself and others within my organization to receive Campaign Insight  emails? 

You can designate email recipients when you create a campaign by entering names in the Add watchers field of the first Campaign Builder step in the Advertising solution. If you want to add (or remove) people from the email list of a campaign that's already launched, see Set Up Campaign Insights for a Published Campaign.

Once a campaign goes live, how soon will a Campaign Insight email be sent? 

In order to ensure there is enough data, we send Campaign Insights out for campaigns that have been live for seven days or more.

If I add recipients to Campaign Insights who don’t have access to the Engagement Platform, can they receive emails?

A non-user of the Engagement Platform can still receive Campaign Insights. If they click the Dive into your campaign performance button at the bottom of the Campaign Insight email, a Web browser opens to the Engagement Platform and asks them to sign in. They must contact the Campaign Manager to receive access to the Engagement Platform and campaign reporting. Engagement Platform Admins can also proactively set up Campaign Insights recipients with access to the Engagement Platform so they can dive into campaign performance.

What if I no longer want to receive the Campaign Insights?

There are two ways to remove yourself from the notification list:

  • At the bottom of the Campaign Insight email, click the Unsubscribe From This List link. Clicking the Unsubscribe From This List link removes you from all Campaign Insight email recipient lists indefinitely.
  • On the Campaign settings pane of a campaign, edit the Watchers list of the Campaign Insight emails.

If I opt out of Campaign Insights in Q1, can I receive them in Q2? 

To opt out for just one quarter or from a single campaign, we recommend that you unsubscribe on the Campaign settings pane of a campaign by editing the Watchers list. Clicking the Unsubscribe From This List link removes you from all Campaign Insight email recipient lists indefinitely.

What are the metrics available in a Campaign Insight email?

Each of the following metrics is based on the previous week's activity.

Metric Name Definition
Accounts reached Number of accounts served at least one impression
Accounts clicked Number of accounts that have clicked on the creative
Lifted accounts Number of accounts with increased engagement (page views) on the site versus the baseline period
Impressions Number of impressions served
Spend Total campaign spend

How frequently are Campaign Insights sent?

We send out the emails every Monday.

What is considered to be the previous week’s activity? 

The previous week is defined as last Monday to the following Sunday.

If I’m running multiple campaigns, is there a way to get a single email with all the available metrics? 

If you’re running multiple campaigns and have set up Campaign Insights, the email will contain a rollup of the metrics. This is similar to how you review rollup reporting on the Campaign dashboard in the Advertising Cloud.

When I click the Dive into your campaign performance button located at the bottom of email, where does it take me within the Engagement Platform?

After you click Dive into your campaign performance, you land on the Advertising Cloud section of the Engagement Platform. The window displays the Campaigns page, which is filtered to show only the campaigns that you’re watching.

When I’m viewing campaign reporting, how do I know which campaigns generate Campaign Insight emails for me?

An easy way to see which active campaigns are set up for Campaign Insights is to select Watched by me from the Campaign status drop-down filter.

Campaign_status_drop-down.png

If I pause a campaign, will the Campaign Insights pause as well?

If you paused a campaign within the previous week’s date range, Demandbase still sends a Campaign Insight email during the current week. If there is no spend activity during the date range, we won’t generate the email.

What is the subject line of the emails?

"Demandbase Campaign Insights for the week of [ . . . and the date of the first day of the week here, such as July 12, 2021.]"

What email address do Campaign Insights come from? 

Demandbase uses the following email address: campaign-insights@demandbase.com.

What if I don’t receive the emails?

Sometimes emails are flagged as spam, depending on the organization. We suggest that you add campaign-insights@demandbase.com as a safe email sender and classify it as not spam in your email system.

You also won’t receive Campaign Insight emails if the campaign has been paused and there has been no spend activity.

What does a Campaign Insight email look like?

While the design of the the email is subject to change, currently it looks similar to this:

Campaign_Insight_email_format_full_size.png

 

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