Context
Campaign Insight emails provide a weekly snapshot into the performance of your advertising campaigns. Watchers (email recipients) can click on the email and go to the Demandbase Advertising feature to dive deeper into the data. See FAQs: Campaign Insights for more information.
A watcher can be added or removed in the Campaign Builder. When you build a campaign, you’re enrolled as a watcher by default.
The automated emails are sent on Mondays and capture the past seven days of activity across these key metrics:
- Accounts reached
- Accounts clicked
- Accounts lifted
- Ad campaign spend
- Impressions served
Prerequisites/Preparation
You must have access to Demandbase Advertising.
Recipients that are not Demandbase users only see a summary of campaign activity in the email. See Create and Manage Users to learn how to add users.
Steps
- From the left navigation bar, go to
Advertising.
- On the Campaigns page, scroll down to the Campaigns table and hover over a campaign name.
- Click Edit campaign.
-
Click Watchers.
- In the Add watchers drop-down list, select users you want to add as a watcher. If a user isn’t in the list, you can type the user’s email address. To remove a user from the watcher list, click the X by the name.
Outcome
The following is an example of a Campaign Insight email. To access the Demandbase Advertising dashboard, click Dive into your campaign performance at the bottom of the email.