Campaign Insights emails provide a weekly snapshot into the performance of your advertising campaigns. Watchers (email recipients) can click on the email and go to the Demandbase Advertising feature to dive deeper into the data. See FAQs: Campaign Insights Emails.
A watcher can be added or removed in the Campaign Builder. When you build a campaign, you’re enrolled as a watcher by default.
The automated emails are sent on Mondays and capture the past seven days of activity across these key metrics:
- Accounts reached
- Accounts clicked
- Accounts lifted
- Ad campaign spend
- Impressions served
Prerequisites to Set Up Campaign Insights
- You must have access to Demandbase Advertising.
- Recipients that are not Demandbase users only see a summary of campaign activity in the email. See Create and Manage Users to add users in Demandbase.
Set Up Campaign Insights
- From the left navigation bar, go to
Advertising > Campaigns.
- Go go the campaign table and hover over a campaign name.
- Click the settings icon > Settings.
- Click Watchers.
- In the Watchers drop-down, select users you want to add as a watcher. If a user isn’t in the list, you can type the user’s email address. To remove a user from the watcher list, click the X by the name.
- Click Publish Campaign.
Outcome of Setting Up Campaign Insights
Watchers receive a Campaign Insights email. To access the Demandbase Advertising dashboard, click Dive into your campaign performance at the bottom of the email.