In Demandbase Advertising, campaign labels help you organize, filter, and report on your campaigns more effectively. Labels act as metadata that you can apply to campaigns to group them in meaningful ways. For example, by business unit, product line, or quarter.
Once applied, labels can be used with the baseline filter at the top of the Campaigns dashboard, making it quick and easy to locate the campaigns you need.
Tip: Campaign labels are public and available to all Demandbase Advertising users.
Access Campaign Labels
You can access campaign labels from the following areas in Demandbase:
- Campaign Builder: Step 1: Campaign Basics
Advertising > Campaigns > Campaign table.
Prerequisites to Manage Campaign Labels
You must have access to Demandbase Advertising.
Manage Campaign Labels
- From the left navigation bar, go to
Advertising > Campaigns.
- Scroll down to the Campaigns table.
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Hover over the Campaign Name and click the plus icon that appears.
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In the window that opens, do the following:
- Apply an existing label: Search for and select a label in the field.
- Create and apply a new label: Enter a new name in the field and click Create.
- Remove an applied label: Click the x next to the label name.
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Click Update.