Campaign Builder Step 3: Add Ad Groups

Step 3: Add Ad Groups of the Campaign Builder allows you to select a strategy, add creative ad groups, and manage targeting type for the campaign.

Understanding Campaign Targeting Type

You can fine-tune your ad impressions of a campaign with multiple creatives by selecting a targeting type. Targeting type enables some control over which creative appears in the first ad impression displayed to targeted accounts, and which creatives appear if and when the accounts receive your ad later.

The options for targeting type include:

• All (default option): Enables display of the creative to any users who match the Standard or User retargeting definitions.
• Standard: Directs the campaign to display this creative only to users who haven’t yet visited your website. If you have multiple Standard creatives, they rotate evenly.
• User retargeting: Displays the creative only to users who previously visited your website and received a retargeting pixel. If you have multiple User retargeting creatives, they rotate evenly.
  Important: At least one ad group in the campaign must use Standard or All targeting. Using only User retargeting may limit delivery because it depends on previously tagged website visitors.

Prerequisites to Configure Step 3: Add Ad Groups in Campaign Builder

• You must have access to Demandbase Advertising.
• Be prepared to provide Ad Creative Sets. See the following articles:
  • Upload Display Creatives
  • Upload Creatives for Native Content Advertising
  • Upload Creatives for Web Video and Connected TV Advertising

Select a Strategy in Campaign Builder

1. Create a new campaign or select a campaign you want to edit. See Building an Advertising Campaign for Campaign Builder or Edit and Manage Campaigns.
2. Go to Step 3: Add Ad Groups of the Campaign Builder.
3. If you didn’t configure Step 2: Journey Targeting, under Set campaign outcome & optimization, select campaign outcome and optimization options. See Understanding Campaign Outcomes and Optimization.
   Important: The Clicks option is unavailable if you selected CTV ad format in Step 1: Campaign Basics.
4. Add ad groups based on the following scenarios. See Understanding the Creative Library and Ad Groups.
   • If you configured Step 2: Journey Targeting, in each journey area, click Add ad group.
   • If you didn’t configure Step 2: Journey Targeting, under Add ad groups, click Add ad group.
5. Follow the steps in Add Ad Group(s).

Manage Ad Group(s) in Campaign Builder

You can create, use existing, and delete ad group(s) from a campaign.

Create an Ad Group

1. In the Add ad groups pop-up, click + Upload Creatives.
   
2. Select Creatives only or Excel + Creatives.
3. In the Type here to get started box, enter a name for the ad group, and click Create "[Name]".
4. Upload or browse for creatives.
5. If uploading creatives only, enter the click URL or landing page.
6. Click Submit.
   
7. In the Add ad groups pop-up, select the new ad group, and any additional ad groups as needed.
8. Click Save.

Add Creatives to an Existing Ad Group in Campaign Builder

1. In the Add ad groups pop-up, click + Upload Creatives.
   
2. Select Creatives only or Excel + Creatives.
3. In the Type here to get started box, select an existing ad group.
4. Upload or browse for creatives.
5. If uploading creatives only, enter the click URL or landing page.
6. Click Submit.
7. In the Add ad groups pop-up, select the existing ad group, and any additional ad groups as needed.
8. Click Save.

Use an Existing Ad Group in Campaign Builder

1. In the Add ad groups pop-up, select the checkbox next to one or more existing ad groups.
   Tips: 
   • You can search for ad groups by name and label.
   • Click the expand arrow to see all the creatives in the ad group.
2. Click Save.

Remove Ad Group in Campaign Builder

1. Create a new campaign or select a campaign you want to edit. See Building an Advertising Campaign for Campaign Builder or Edit and Manage Campaigns.
2. Go to Step 3: Add Ad Groups of the Campaign Builder.
3. Click X next to the ad group you want to remove.
4. Click Save.

Select a Campaign Targeting Type in Campaign Builder

1. Under each ad group, click the All drop-down.
2. Select a targeting type.
3. Click Next to go to Step 4: Media Planning of the Campaign Builder.