You can upload video creatives in Demandbase Advertising to use for pre-roll ads in web video and Connected TV (CTV) campaigns.
You can upload creatives in the following areas:
- The Creative Library
- Campaign Builder - Step 3: Add Ad Groups
Tip: You can also upload display and native creatives.
Prerequisites to Upload Creatives for Web Video and Connected TV Advertising
- Make sure your creative assets and landing page information conform to requirements in the Video Advertising or CTV Advertising sections of Reference: Non-Personalized Ad Specifications.
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Make sure you have one of the following for the ad:
- Video files and landing page URLs
- VAST URLs (v2.0 or later)
Upload Creatives for Web Video and Connected TV Advertising
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To upload native creatives, do one of the following:
- From the Creative Library, click + Upload Creatives.
- From the Campaign Builder, go to Step 3: Add Ad Groups. Click Add ad groups and click Upload Creatives.
Important: You must select Video as the campaign format in Step 1: Campaign Basics to upload video creatives.
- Under Video, click Creatives only.
- In the window that opens, select or create an Ad Group for the creatives in the Choose an Ad Group drop-down.
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Do one of the following:
- Drag and drop the video file in the window and enter the Landing Page URL for the ad.
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Select Paste VAST URLs (v2.0 or later) and enter the URL in the text box.
Tip: To add multiple VAST URLs, click Add another VAST Tag.
- Click Submit.
Outcome of Uploading Creatives for Web Video and Connected TV Advertising
After you submit the creative, Demandbase needs time to process the video.
Once the upload finishes processing you can go to the Ad Group in the Creative Library to review the details for the creatives. You can also watch a video preview or click web video and CTV to see the creative in each ad format.