Upload Creatives for Native Content Advertising

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Demandbase Advertising allows you to upload creatives for native ads that match the look and feel of a web publisher’s content. Native ads appear inline with other page content and enables you to engage viewers with relevant ads that blend seamlessly with the publisher’s content.

There are two places in Demandbase Advertising where you can upload supported creatives:

Tip: You can also upload display and video (web video and connected TV) creatives. For more information, see:


Ensure your creative assets and landing page information conform to requirements in the Native Content Advertising section of Reference: Non-Personalized Ad Specifications.

Ensure you have the text, landing page URL, and image files required.


  1. To upload native creatives, do one of the following
    • From the Creative Library, click + Upload Creatives and click Creatives only under Native in the window that opens.
      Native Creatives Only.png
    • From the Campaign Builder, go to Step 5: Creatives and click Upload Creatives.
      Important: You must select Native as the campaign format in Step 2: Campaign Details to upload display creatives.
  2. In the window that opens, select or create an Ad Group for the creatives in the Choose an Ad Group drop-down list.
  3. Enter the Advertiser name, Title text, and Body text for the ad.
  4. Click Next.
    Native Creatives Page 1.png
  5. Enter the Landing Page URL and CTA button label text for the ad.
  6. Drag and drop the Advertiser icon and Main image files in the window.
  7. Click Submit.
    Native Creatives Page 2.png

Next Steps

After the upload finishes processing, you can go to the Ad Group in the Creative Library to review the details for the creatives. You can also click View in the details section to see a preview of the ad.

View Tear Sheet Native.png

The preview opens in a new browser window so you can see how your assets came together to form a native ad.

Example Tear Sheet Native.png

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