Upload Display Creatives

  • Updated

Context

You can upload display creatives and landing page URLs in two different ways:

  • On the Creative Library page of the Advertising Cloud
  • In Step 5: Creatives of the Campaign Builder

Both pages display a conspicuous +Upload creatives button. Rather than select creatives one by one for upload, you’ll pick Ad Groups to place in your campaign.

The upload wizard of the Advertising Cloud allows you to submit ad assets in Excel or CSV files that link to creatives and landing pages. If you don’t have the ad assets in a tracking spreadsheet, Demandbase provides Excel templates in which you can place the links to creatives and landing page URLs. We strongly recommend that you prepare the assets in spreadsheet format and click the Excel + Creatives button when prompted for how to submit your ad.

If your campaign is relatively simple and you don’t want to use a spreadsheet to upload, you can submit non-spreadsheet files after clicking the Creatives only button. Generally, this method of submission requires a lot of manual copy-and-paste of long URLs, which lends itself to confusion and entry errors. Be aware that if you choose this path you can’t go back and edit landing pages after you’ve uploaded the files.

Prerequisites/Preparation

  • Your creative assets and landing page information conform to Reference: Non-Personalized and Self-Serve Ad Specifications. The article contains important information about what ad dimensions and file formats that we can accept.
  • If you plan to have your ad creatives hosted outside of Demandbase, the creative file format should be DoubleClick for Advertising (DFA), Flashtalking, or Sizmek.
  • Recommended preparation: If you want to submit your ad assets with an Excel file that references your ad creatives and landing pages, see Uploading Advertising Creatives with an Excel File for how to prepare the spreadsheet and related files.

Steps

  1. You can upload creatives in two different places of the Advertising Cloud:
    a. If you aren't about to publish a campaign, the most direct route is to open the Creative Library in the left navigation pane and click +Upload Creatives

Creative_Library_Upload_Creatives.png
b. If you’re in the Campaign Builder and close to finalizing your campaign, navigate to Step 5: Creatives and click +Upload Creatives.

Upload_creatives_step_5.png

2. If you have an Excel file for your ad assets (either sourced from your own spreadsheet or from the Demandbase template), upload the Excel file and if necessary the creatives as well:

a. Click the Excel + Creatives button.

Excel_%2B_Creatives_choice.png

b. In the Excel + Creative Upload window:

  • Enter an Ad Group name for the creatives that you want to upload. (By default, Demandbase takes all the creatives uploaded at one time and puts them in an Ad Group. You can move any of the creatives to other Ad Groups after the upload.)
  • Drag and drop your Excel spreadsheet and your creative files into the Browse field of the upload window.
  • Click Submit.

Excel_%2B_Creatives_Upload_window.png

3. If you want to upload only creative files, you upload the files and manually enter click URLs or landing pages in the upload wizard:

a. Click the Creatives only button.

Creatives_Only_Choice.png

b. In the Creatives only upload window:

  • Enter an Ad Group name for the creatives that you want to upload. (By default, Demandbase takes all the creatives uploaded at one time and puts them in an Ad Group. You can move any of the creatives to other Ad Groups after the upload.)
  • Drag and drop your creative files into the Browse field of the upload window. The upload wizard supports a maximum of 50 creative files in a single upload here.

c.  If you want to associate a single click URL or landing page with all creatives to be uploaded:

  • Enter the URL in the Click URL or Landing Page field below your creatives.
  • Click Submit. (Ensure you enter a secure URL that starts with https.)

d. If you want to associate different click URLs or landing pages with the display images:

  • Click Want to use a different URL for each creative? near the bottom of the window.

Creatives_only_upload_window.png

  • If you clicked Want to use a different URL for each creative?, enter the URL for each creative size in the prompts that open for each creative.

Click_URL_for_each_creative.png

  • Click Submit.

 

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