When you upload display creatives for non-personalized display ads, you have two options available.
- Creatives only: Recommended option that allows you to upload creatives and landing page URLs. See Upload Display Creative.
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Advanced Excel + Creatives: Allows you to associate non-personalized static creatives with a spreadsheet that provides details about the creatives and the ads that you want to run.
Important: If you want to use the advanced Excel + Creatives option, email adsupport@demandbase.com for assistance.
You can upload creatives in the following areas:
- The Creative Library
- Campaign Builder - Step 3: Add Ad Groups
See this example for the creative details needed for the upload. These include:
- Creative Name: Precise field name of the creative being uploaded. The file name in the column must be an exact match of the file name being uploaded, including the extension.
- Landing page/click URL: URL, including any applicable UTM parameters, where users are directed after clicking on the creative.
- Ad Group Name: Demandbase Ad Group to associate with the creative.