Understanding the Creative Library, Ad Groups, and Ungrouped Creatives

The Demandbase Advertising Creative Library offers a flexible way to upload and manage creatives. Key benefits of the Creative Library include:

• Upload creatives without the restrictions imposed by the Campaign Builder.
• View previews of creatives and tear sheets.
• Organize and reuse creatives in Ad Groups.
• Apply labels for better organization. 
• Update creative details (file names, sizes, landing page URLs). 
• Archive creatives you no longer need.

To access the Creative Library, from the left navigation bar, go to Advertising > Creative Library.

For more information about uploading creatives:

• Upload Display Creatives
• Upload Creatives for Native Content Advertising
• Upload Creatives for Web Video and Connected TV Advertising

Ad Groups

Ad Groups organize and make creatives searchable. Uploading multiple creatives groups them automatically into one Ad Group. You can select an existing Ad Group or create a new one. See Campaign Builder Step 3: Add Ad Groups.

Using Ad Groups, you can:

• Manage multiple files representing different shapes or sizes of a common creative theme used for a campaign.
• Perform A/B testing of creatives by running different Ad Groups simultaneously in a campaign.

Filter the Creative Library by format type to find Ad Groups with display, native, or video creatives.
Tip: Go to Change History > Ad Groups to see a log of changes made.

Ad Group Labels and Favorites

Ad Group Labels and Favorites help you quickly search and organize by tagging Ad Groups with metadata like business units, products, or time frames.

To add labels to an Ad Group, hover over it and click the plus icon. To favorite the Ad Group, click the heart icon.

In the Label manager window that opens, you can do the following:

• Create new labels to add to an Ad Group
• Add existing labels to an Ad Group
• Remove labels applied to an Ad Group

Filter for Ad Groups

The Creative Library provides filters to help you find Ad Groups with specific creative types, statuses, or labels.

The options available in the filters include:

• Ad Groups Type
  • Any Ad Groups
  • Ungrouped creatives
  • Display Ad Groups
  • Video Ad Groups
  • Native Ad Groups
• Ad Group Status
  • Any status
  • Favorite Ad Groups
  • Running in active campaigns
  • Not currently running
  • Archived
  • Any label
    Tip: The filter includes all Ad Group labels you’ve created. You can select one or more labels.

View and Edit Creatives in Ad Groups

Within an Ad Group, you can view or update creatives and landing page URLs. Linked campaigns are summarized, and clicking a campaign name opens its summary in the Campaigns Dashboard.

The Ad Group summary shows all creatives in the group and the following details:

• Creative ID (helpful for troubleshooting)
• Dimensions and size orientation
• Upload date
• Link to an image of the creative and a link to download the file
• Landing page URL

Tips:

• Click the magnifying glass icon to find creatives using a text-string search.
• To use a creative in more than one Ad Group, duplicate the creative and assign it a different unique name for each Ad Group.

Update a Single Ad Group Creative

To update a single creative, hover over its name and click the gear icon to see the available actions. You can also click the links provided to View or Download a tear sheet.

To pause a creative, click Archive.
Important: Archiving the creative only pauses the selected creative, while the rest of the campaign continues to run.

Update Ad Group Creatives in Bulk

To update multiple creatives in an Ad Group, select the checkboxes next to their names and click Take action.

Important: Moving creatives in a live campaign to a different Ad Group sets the campaign to Paused status. To restore the association after the move and restart the campaign, go to the Campaign Builder and select the new Ad Group for the campaign.

Bulk Edit the Landing Page

You can set a single landing page for all creatives within an ad group. In the ad group summary, toggle on Same landing page for all creatives.

In the pop up, enter a landing page URL and click Save. 

Ungrouped Creatives

Ungrouped creatives are uploaded creatives not assigned to Ad Groups. 

In the Creative Library, use the Ungrouped creatives filter to view them. You can also apply additional filters such as status or label to narrow down your results.

View Details and Add Labels to Ungrouped Creatives

When viewing ungrouped creatives, you can see the size, placement orientation, and upload date for each creative in the table.  To see more details or to view a tear sheet for an ungrouped creative, hover over its image logo.

Similar to Ad Groups, you can add labels to ungrouped creatives. To add labels to an ungrouped creative, hover over its name, click the plus icon, and apply the label in the window that opens.

Update Ungrouped Creatives

You can update ungrouped creatives individually or in bulk. 

• To update a single ungrouped creative, hover over its name and click the gear icon that appears to see the actions available.
• To update ungrouped creatives in bulk, select the checkboxes next to their name and click Take action to see the actions available.

Important: Moving an ungrouped creative associated with a campaign to an Ad Group removes it from the campaign. 

In the Campaign Builder

The Creative Library and Campaign Builder are integrated, mirroring each other. A drop-down allows toggling between Ad Groups and ungrouped creatives.

You can also upload creatives to the campaign’s library and hover over the image icon for an Ad Group or ungrouped creative to see more details.