Important: AI credit values and feature availability are subject to change as features transition from beta to general availability.
What are AI Credits?
AI Credits are consumed when you use AI-powered features in Demandbase. Before processing an AI request, Demandbase checks your organization's available AI Credit balance and any configured usage limits.
For questions about your AI credit allocation or purchasing additional credits, contact your Demandbase Account Team.
AI Credit Limit Alerts
If your administrator configures user-level AI credit limits in the Credit Usage dashboard, the following occurs when a user reaches their configured limit:
- A limit-exceeded notification appears in the AI Agent UI.
- The user cannot continue using the agent until the limit resets.
- Daily limits reset at midnight UTC.
When your organization reaches 90% of its AI Credit allocation, tenant administrators receive an email notification.
If your organization frequently reaches its AI Credit limit, contact your Demandbase Account Team.
Monitor and Manage AI Credit Usage
Admins can monitor AI Credit usage and configure usage limits in the Credit Usage dashboard. See Understanding the Credit Usage Dashboard.
Admins can also enable or disable Agentbase Generative AI capabilities . See Manage Agentbase Generative AI Capabilities.
What Affects AI Credit Usage?
AI credit usage depends on the amount of information processed and the complexity of the request. Requests that require more AI processing generally consume more AI credits.
Requests that typically use more AI credits include:
- Longer prompts
- More context to analyze
- Multiple requested outputs
- Follow-up revisions
- Complex or multi-step tasks
- AI-generated content
- AI-powered research
- Intent analysis
- Summarization and recommendations
Requests that typically use fewer AI credits include:
- Simple lookups
- Short prompts
- Requests with limited context
- Single-step tasks
Agentbase Capabilities That Consume AI Credits
The following Agentbase capabilities consume AI credits:
| Agent | When AI Credits Are Consumed | AI Credits |
| Demandbase AI Chat | Each completed query, including the prompt and response. | 100 |
| AI Chat in Demandbase One for Sales | Each completed query, including the prompt and response. | 100 |
| Email Agent | Each successfully generated or regenerated email draft. | 45 |
| ICP Agent | When the user accepts the recommended ICP account list. This is a fixed charge and is not calculated per account. | 45 |
| Action Agent | Each completed Buying Group action. | 100 |
| Pipeline Influence Agent | Each completed recommendation run. | 100 |
| Stalled Accounts | Each generated stalled-account run. | 85 |
| Site Customization Agent | Each completed query, including the prompt and response. | 100 |
| Account Intelligence Agent (AIA) | Each completed query, including the prompt and response. | 100 |
Agentbase Capabilities That Do Not Consume AI Credits
The following Agentbase capabilities do not consume AI credits:
| Agent | Description | AI Credits |
| AI Account Summary/Account Engagement Agent | Summarizes account activity, signals, context, and recommended actions. | 0 |
| Recommended Actions/Next Best Action | Recommends actions based on account activity and engagement. | 0 |
| Sales Playbook Agent/Playbook Configuration Agent | Creates and configures Sales Playbooks and Plays through conversational prompts. | 0 |
| Buying Group Setup Agent | Recommends personas and Buying Group configurations. | 0 |
| Product Group Agent | Helps create and configure Product Groups. | 0 |
| Pipeline Predict LLM Descriptions | Generates descriptions and explanations for predictive insights. | 0 |
| Helpbot Agent | Answers product questions using Help Center content. | 0 |
| Engagement Points Agent | Generates an initial Engagement Point scoring configuration. | 0 |