Organizations today have access to more data than ever. Turning that data into actionable answers remains a challenge. Understanding why deals stall, which activities influence pipeline progression, or what actions improve opportunity outcomes often requires teams to pull data from multiple systems. Teams also spend hours analyzing data manually.
Pipeline Influence helps revenue teams answer these questions within seconds using AI-powered insights.
Pipeline Influence combines Demandbase journey, engagement, and advertising campaign data with your CRM account and opportunity data into a single experience. Teams can understand what drives progression across the funnel, identify gaps and risks, uncover influential engagement, and prioritize actions that improve deal outcomes.
Pipeline Influence includes two key features:
- Opportunity Insights: Analyze opportunity performance, influential touchpoints, engagement activity, pipeline trends, and deal outcomes.
- Journey Insights: Analyze buyer engagement, account progression, buying group participation, and funnel movement across the customer journey.
Together, Journey Insights and Opportunity Insights help marketing and sales teams work from the same data, uncover actionable insights faster, and make informed pipeline decisions.