Important: This article is for users with both Demandbase One for Marketing and Demandbase One for Sales (DBS) licenses. Users with a DBS-only license should refer to List Build Filters.
In Demandbase One for Sales, you can build lists of accounts and people using the Unified List Builder. These lists are built by applying account, people, and engagement dimensions.
Account Dimensions
| Dimension | Description |
| Location |
|
| Employee Size | Employee count range |
| Journey Stages | Current Journey Stage of the account |
| Qualification Score | Likelihood an account would ever become a customer |
| Pipeline Predict | Likelihood an account may become a pipeline opportunity |
| Revenue | Annual revenue range |
| Industry |
|
| Technologies | Technographics selected by your Demandbase admin |
| Ticker | Company stock market ticker symbols |
| Company Name | Name of company |
| Company Status |
|
| Fiscal Year End | Fiscal year end month for public companies |
| Company Type |
|
| Business Structure |
|
| NAICS | You can enter up to 150 North American Industry Classification System (NAICS) codes, separated by commas, per search. Enter an asterisk (*)to perform a wildcard search and find companies in a wider list of industries without specifying all sub-industries. For example, enter the Electronics NAICS code with an asterisk, 334*, to find all sub-industries under the Electronics industry. For the most recent NAICS codes, see the NAICS website. |
| SIC | For the most recent Standard Industry Classification (SIC) codes, see the US SEC website. |
| Annual Lists and Indexes |
|
People Dimensions
| Dimension | Description |
| Buying Group | Consists of people with defined personas and roles in the buying process. These individuals are grouped to represent the complete set of decision makers within an account. |
| Buying Role | Predefined buying role of person |
| Buying Member Status | Whether the person has confirmed or unconfirmed Buying Member recommendations |
| Persona | Key people or roles within a target account involved in the buying process |
| Job Function | See job functions |
| Job Level | See job levels |
| Job Title | Job title of person |
| Contact Quality Score | See Contact Quality Scores |
| Person Location | Location of person |
| Contact Information |
|
| Social Networks |
Engagement Dimensions
| Dimension | Description |
| Account Engagement Points | Amount of engagement from the account |
| People Engagement Points | Amount of engagement from the person |
| Site Analytics | Known and unknown web page visits |
| Demandbase Intent | Demandbase intent signals selected by your Demandbase admin. See Understanding Demandbase Intent. |
| Bombora Intent |
Bombora intent topics selected by your Demandbase admin. See Manage Bombora Intent in Demandbase One for Sales.
Important:
|