You can target ads to people who Demandbase associates with certain job levels and job functions. The Campaign Builder of Demandbase Advertising lets you select from a range of categories for each of the two job dimensions.
The job level and job function categories that you can select for people-based advertising mirror the job information taxonomy from Demandbase Sales Intelligence. In fact, the Advertising solution uses Sales Intelligence records to check if people associated with accounts on your list possess the targeted attribute (a job level or function that you selected to reach in the ad campaign) when the Demandbase DSP determines whether to prioritize an impression.
See Understanding Match Rates to learn more about how Sales Intelligence collects job roles and other information about people.
Job Levels
The following table provides information about the criteria used to designate that a person belongs to a particular job level. In the “Examples” column, we list a few sample job titles that are commonly associated with each level.
| Job Level | Short Description | Examples |
| C-Level (generally applies to anyone who has “Chief . . . Officer” in their job title) |
High-ranking executives who typically wield the most power and influence in an organization. |
Chief Executive Officer Chief Revenue Officer |
| Senior Executive | Decisionmakers in a management team who can set major policies in a company but who serve under C-level people. |
President Partner Executive Vice President Managing Director |
| Vice President | Company leaders who direct specific departments, often with strategic initiatives to stay competitive with other businesses. |
Vice President Senior Vice President |
| Director | Senior managers who oversee an aspect of an organization, create business strategies, and propose implementation methods. They frequently serve as liaisons between department staff and higher-ranking leadership. |
Director Assistant Director |
| Manager | People who supervise lower-level staff of a department. They also plan and evaluate department activities while ensuring safety, security, and legal safeguards are in place throughout operations. |
Manager Assistant Manager Leader Lead |
| Other/Individual Contributor | People whose role doesn’t fit into any of the job levels described above or aren’t employed in a traditional company hierarchy. |
Artist Pilot Copywriter Driver |
| Board Member | Member of a committee who jointly supervises the activities of an organization, based on governmental regulations and the organization’s own constitution and by-laws |
Chair of the Board Board Member Advisor Trustee
|
Job Functions
The following table defines the job functions that belong to the Sales Intelligence taxonomy and can be selected as targeted attributes in people-based advertising. In the “Examples” column, we list a few sample job titles that are commonly held by people working in each job function.
| Job Function | Common Work Responsibilities | Examples |
| Sales | Sell products, generate leads, determine pricing schedules, network with purchase decision-makers, represent company to marketplace | Sales Representative, Chief Sales Officer, Sales Director, Sales Manager, Chief Sales Officer, Head of Retail, Vice President of Client Services, Realtors |
| Marketing | Plan, create, or execute marketing campaigns; market research; public relations; brand establishment | Marketing Manager, Product Manager, Digital Marketer, Advertising Director, Media Planner, Campaign Analyst, Communications Manager, Public Affairs Officer |
| Academics | Teaching, academic advising, curriculum development, research for educational purposes, school-based job placement services | Teacher, School Principal, Professor, Dean, E-Learning Specialist, Researcher |
| Accounting and Finance | Monitor or manage flow of money, collections, financial auditing or analysis, accounting, budgeting, risk analysis, taxes |
Controller, Treasurer, Auditor, Finance/Risk Analyst |
| Administration |
Public Sector: Governing, policy-making Private Sector: Support functioning of offices and businesses by performing clerical duties, communicating with external parties, overseeing facilities |
Public Sector: Mayor, Governor, Director of Administration Private Sector: Office Manager, Secretary, Coordinator |
| Business Development | Identify prospects, cultivate leads through the sales cycle, form price quotes, research and advocacy of new business opportunities | Strategy & Corporate Development Officer, Business Area Manager, Export Area Manager, Sales Development Representative |
| Construction Engineering | Manage or design construction projects; prepare feasibility surveys; monitor construction budgets; oversee safety and compliance at construction sites |
Construction Manager |
| Consulting | Provide expertise and advice to any organization for the improvement of work processes or strategy |
Consultant |
| Customer Support | Address customer issues and resolve them, conduct surveys about customer satisfaction, track KPIs |
Call Center Manager |
| Human Resources | Recruit and onboard staff, training, manage employee benefits, maintain workplace diversity |
Chief People Officer |
| Information Technology | Implement, manage, or support computing systems; troubleshoot technical difficulties; forecast technical needs |
Chief Technology Officer |
| Investment Management | Financial planning, portfolio management, underwriting, manage trading activities of investment funds |
Wealth Advisor |
| Legal | Litigation, legal advice, provide counsel, negotiations with external parties, adjudication in courts and arbitration, parole monitoring |
Attorney |
| Logistics | Supervise operations involving supply chain, communicate and coordinate with suppliers, plan logistics | Supply Chain Officer, Director of Inventory & Logistics, Distribution Analyst |
| Operations | Purchase materials, plan inventory, oversee warehouse efficiency, ensure company buildings meet health and safety requirements |
Chief Operating Officer |
| Purchasing and Procurement |
Spot and select suppliers, create vendor lists, evaluate price quotes and terms & conditions, manage contracts |
Chief Procurement Officer, Head of Sourcing, Head of Buying, Lead Material Handler, Material Management Specialist |
| Quality Assurance | Test, inspect, monitor, or propose measures to correct or improve a company’s final products; improve quality with training, documentation, or audits |
Chief Quality Officer |
| Research and Development | Research, plan, or implement new protocols for product or services development | Chief Innovation Officer, President of Research and Development, Research Data Analyst, Clinical Research Manager |
| Safety and Security | Maintain safety, create security policies or procedures, investigate threats. This function includes roles with the military, law enforcement, fire prevention, and private security. | Chief Security Officer Customs Officer Police Officer Fire Captain Prison Warden |
|
Others |
Perform responsibilities that don’t belong in any of the functional categories described above. | (Any job title outside the scope of the areas listed above) |
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