Reference: Job Level and Job Function Categorization

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Demandbase leverages our Sales Intelligence data to determine if people associated with accounts match the targeted job levels or job functions. You can select the job levels and job functions to use when you:

See Understanding Match Rates to learn more about how Sales Intelligence collects information about people. 

Job Levels

The following table shows the criteria used to match a person to a particular job level. In the “Examples” column, we list a few sample job levels that are commonly associated with each level.

Job Level Short Description Examples

Board Member

A board of directors is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organization, or a government agency.

The powers, duties, and responsibilities of a board of directors are determined by government regulations (including the jurisdiction's corporate law) and the organization's own constitution and by-laws. These authorities may specify the number of members of the board, how they are to be chosen, and how often they are to meet.
They can be independent; Executive; Non-Executive; Advisory or Supervisory Board Members.

The board of directors appoints the chief executive officer of the corporation and sets out the overall strategic direction.

Executive Chairman of the Board; Board member; Independent Director; Non-Executive Board Member; Advisors; Trustees


C-level, also called the C-suite, is a term used to describe high-ranking executive titles in an organization. The letter C, in this context, stands for "chief".

Officers who hold C-level positions are typically considered the most powerful and influential members of an organization; consequently, these executives set the company's strategy, make high-stakes decisions and ensure day-to-day operations align with fulfilling the company's strategic goals.

Chief Executive Officer;Co-Founder; Chief Engineering Officer; Chief Revenue Officer; Chief Information Officer; Chief Growth & Innovation Officer; Chief Marketing Officer

Senior Executive

Senior Executives are senior members of an organization's management team, they are in charge of making decisions and also implementing them. They usually support C-level as well as other higher-ranking professionals, while providing strategic administrative support.

This Job level has authority in a company to make major policies of the company.

Partner; President; Principal; Head of IT Operations; Managing Director of Portfolio Support; Executive Vice-President of IT

Vice President

Vice Presidents are leadership figures and may manage specific departments to help them reach goals. They make important decisions that directly impact the company. They may also sign agreements or partnerships with other companies if they have the vested powers.

They usually check on industry trends and changes as well as competitor performances and compare these results to the success of the company and develop strategies to improve so it can stay ahead of the changes.

Vice President of Sales, Senior Vice President, Supply Chain, Planning and Reporting; Vice President of IT; Vice President of Manufacturing


Director is a senior management professional who oversees an aspect of an organization. Directors often oversee managers and may assist them in managing a department, team or project.

They are also responsible for creating business strategies and proposing implementation methods, managing relationships with stakeholders, communicating with company executives and providing managers the resources they need for the smooth running of the business.

Assistant Director of IT; Director of Purchasing; Director of Sales; Director of Admin; Director of Learning and Development


Managers usually accomplish department objectives by managing staff; planning and evaluating department activities and ensuring a safe, secure, and legal work environment.

They establish strategic goals by gathering pertinent business, financial, service, and operations information.

They are also responsible for maintaining quality service by enforcing quality and customer service standards, analyzing and resolving quality and customer service problems, and recommending system improvements.

Assistant Manager of Sales; HR Manager; Senior Manager of Finance; IT Manager; IT Lead; Lead IT Architect



A lead, also called a team lead or team leader, is a professional who guides and encourages a group of people. This is the person in the group or team with the highest technical proficiency and usually that person has also demonstrated a level of leadership skill.

Important: This level cannot currently be selected individually for prioritization when customizing your ad campaign strategy. To prioritize people in this level, select Other/Individual Contributor instead.

Team Lead, Lead Analyst, Lead Architect, Chief Engineer

Others (Other/Individual Contributor in Advertising)

This level consists of titles which cannot be categorized under any of the above levels, depending on the nature of their role/hierarchy/the way they operate in an organization or business.

Host; Pilot; Photographer; Registrar; Copywriter; Cabin Crew; Funeral Director; Publisher; Conductor; Senior Pastor; Bus Driver; Makeup Artist; Theater Artists; Painter

Job Functions

The following table shows the criteria used to match a person to a particular job function. In the “Examples” column, we list a few sample job functions that are commonly associated with each function.

Job Function Common Work Responsibilities Examples


Roles that involve teaching, academic advising, coordination and counseling of students and curriculum development. It also includes people who work in study, research and analysis fields or scholarly activity catering to academies, schools, educational institutions, colleges, vocational studies and universities.

Non-teaching roles which provide administrative/academic support for faculty; roles which provide academic vision for the School; and roles which provide leadership, direction and coordination within the schools or universities, along with job placement services for universities.

This function also includes roles which are in charge of designing, developing, and evaluating online training/educational content.

School Principal, Dean of Student Services, Vice President of Student Affairs, Head of Department: Director of Educational Services,Professor,Admissions Counselor, School Staff, E-Learning Specialist, Academic Assistant,E-learning Specialist

Accounting and Finance

Roles that focus on day-to-day flow of money in and out of a company or institution which can include activities like collecting, monitoring, tracking (bookkeeping), maintaining journal entries using accounting software, and analyzing the company's finances along with managing payrolls, tax payments and performing internal audits. Producing periodic financial reports and other documents. Preparing and coordinating financial audit, along with ensuring timely and effective follow up to audit observations and recommendations.
Finance will include roles which perform planning, directing and controlling of accounting and financial operations; budgeting, forecasting, monthly consolidation of books, and financial & risk analysis.

These roles are found across all industries and the nature of work varies from Banking to IT and Manufacturing industries.

Chief Accounting and Finance Officer; VP of Accounting; Financial Controller; Treasurer; Auditor; Director of Risk Assurance; Finance Manager;Portfolio Manager; Finance and Risk Analyst; Transaction Risk Investigator;


Roles that support the smooth running of offices by carrying out tasks like greeting visitors at reception, managing diaries, scheduling meetings and booking rooms, arranging travel and accommodation, arranging post and deliveries, taking minutes at meetings, typing up letters and reports, updating computer records using a database, printing and photocopying, ordering office supplies, maintaining office systems, liaising with suppliers and contractors projects, organizing meetings. It also involves supervising other staff members and delegating responsibilities.

This role differs from industry to industry, for example in the construction industry, it can include organizing project meetings, documents, responding to business enquiries and in a Government entity, it can include roles like a policy-making role by recommending policies to the council; evaluating policies and programs of the governing bodies.

Chief Administrative Officer; Mayor; Governor; Vice President, Administration;Executive Director of Administration; Officer Manager, Assistant to the Managing Director, Assistant to the Head of School; Administration Coordinator

Business Development

Roles that support implementing strategies and opportunities across organizations to promote growth and revenue. It involves pursuing opportunities to help businesses grow, identifying new prospects, and converting leads into customers. Setting goals and developing plans for business and revenue growth, researching, planning, and implementing new target market initiatives, researching prospective accounts in target markets, pursuing leads and moving them through the sales cycle, developing quotes and proposals for prospective clients, setting goals for the business development team and developing strategies to meet those goals, training business development staff and attending conferences and industry/sales event, these roles are usually B2B or B2C roles.

Chief Customer and Business Development Officer; Vice President of Corporate Business Development; Senior Vice President of Marketing and Business Development; Executive Vice President - Strategy and Corporate Development; Business Development Manager; Business Area Manager; Export Area Manager; Business Development Specialist

Construction Engineering

Roles that involve managing construction projects, managing the planning and design stages of construction projects, contributing technical expertise to project drawings and designs, performing cost calculations and preparing financial projections, preparing work schedules in collaboration with the project manager, liaising between contractors, subcontractors, vendors, and suppliers, overseeing construction engineering processes, performing regular tests on materials and procedures to ensure compliance with industry regulations, ensuring that the construction project is completed on time and within budget, documenting processes and keeping detailed construction logs, presenting construction project progress updates to clients and senior managers.

Also includes inspection of project drawings and designs, land surveys, materials and feasibility surveys, developing blueprints,  managing project schedules and resources, supervising construction projects, monitoring the construction budget and expenses. These engineers are directly responsible for the design and safety of temporary structures used during construction.

Senior Vice President – Construction; Senior Vice President, Construction Management and Construction Inspection; President - Construction Materials; Chief Architect; Director of Construction Technology; Construction Manager, Construction Lead; On Site Engineer, Civil Engineer; Preconstruction Project Coordinator


Roles that involve offering advice and expertise to organizations to help them improve their business performance, by helping to solve problems, manage change and improve efficiency.
Their work involves understanding the requirements, issues and needs of the client's short-term or long-term goal, conducting research, analysis, detecting issues and investigating ways to resolve them and making recommendations for improvement, conducting interviews and surveys to collect data and analyze it to identify and understand a problem or issue, present and explain their findings to the management, advice or suggest improvements to achieve the objectives of the organization, formulate plans to implement their recommendations and provide training to the staff to cope with the changes, evaluate the situation periodically and make changes as and when required, discover the most suitable solutions for any problem at hand, help their client's business become more functional and successful.

They usually work closely with clients, they may have to work on site or meet representatives from client organizations.

Their work can focus on operations, strategy, management, IT, finance, marketing, HR and supply chain management across a wide range of industries and specializations.

Consulting CEO; Controller Consultant; Senior Vice President of Consulting Services; Tax and Consulting Partner; Principal, IT Consulting; Director, Management Consulting; Director, Client Solutions Consulting; Management Consulting, Principal Consultant, Marketing Strategy Consultant, Investor Relations Consultant

Customer Support

Roles that involve addressing customer issues and resolving them in a timely and efficient manner. Typically, Customer Service Specialists process complaints and issues related to products or services, to enhance customer experience by understanding the customer’s problem and troubleshoot it with an optimal and effective solution, work with other internal teams to fix problems so they don't recur again, help customers complete purchases, upgrades/returns and frequently provide necessary technical assistance.

They are also required to provide quality service promptly and developing and maintaining a vast knowledge of the products/services being offered and are also responsible for conducting surveys on the products or services and collecting and analyzing customer feedback, along with tracking customer service KPIs and metrics and developing and documenting knowledge into helpful content.

Chief Customer Experience Officer; Chief Customer Officer; Head of Customer Relations; VP - Call Center Manager; Vice-President Customer Service; Director, Customer Experience; Senior Manager Customer Success; Customer Care Manager; Help Desk Manager; Client Solutions Representative

Human Resources

Roles that involve headhunting for the right talent, shortlisting candidates, arranging interviews, coordinating hiring and recruitment efforts, onboarding new employees, personnel training and development; talent management; acting as a liaison between management and staff, advise on strategic planning and current talent market trends, maintaining diversity in workforce, curating company culture and managing employee benefits.

They're also in charge of making sure all paperwork involved with hiring someone is filled out and making sure that everything from the first day to each subsequent day is navigated successfully.

Additionally, they are also responsible for addressing work-related issues of individual employees and upholding and driving the culture and values within an organization, collection and application of talent data to improve critical talent and business outcomes.

Chief People Officer ; Chief Human Resource Officer; Senior Vice President of Human Resources; Head of People; Human Resources Business Partner; Director of Global Talent Management; Sr. Director, Total Rewards & HR Operations; Recruitment Manager; Talent Acquisition Manager; Employee Development Manager; Campus Recruiter; HR Recruitment Coordinator

Information Technology (IT)

Information technology professionals study, design, develop, implement, support, and manage computer-based information systems, processes, components and programs, including both software applications and computer hardware. Analyzing technical problems and identifying computer requirements to solve those problems with appropriate IT solutions. Identifying, analyzing, and responding to user needs for the selection, creation, evaluation, and administration of computer-based systems. Working with new and existing software to optimize products and processes within an organization. Also responsible for company wide maintenance and support of various software and programs used internally and externally.

It also includes Cloud Computing, which is a service delivered over the internet using remote servers to store and access data instead of relying on local hard drives and private data centers.

Information technology (IT) professionals are responsible for helping organizations maintain their digital infrastructure and providing troubleshooting assistance to technology consumers. IT employees are in demand to help others keep up with technological advances and security procedures.

Chief Digital & Information Officer; Chief Technology Officer; VP of Information Technology; VP/GM Cloud Networking Software; Head of Tech & Digital; Principal IT Solutions Architect; Global Information Technology Infrastructure Director; Director, Back-End Engineering and Global Support; Assistant Director, CRM & Database Strategist; Technology Manager; Network Manager; UI Designer; Software Developer; IT Hardware Asset Manager

Investment Management

Roles that involve financial planning, undertaking research, curating and publishing research reports based on market research and conditions for investment, investing on behalf of clients, day to day buying and selling of securities, portfolio monitoring and diversification, handling of financial assets and other investments. Staying apprised about the state of the economy, study and be aware of the various financial products available locally and globally, and present relevant investment opportunities.

There are many different roles in investment management like Financial advisors providing financial advice; Underwriters which determine the level of risk for lenders; Asset Managers who manage client’s investments; and Fund Managers who are responsible for implementing a fund's investment strategy and managing its trading activities.

Chief Investment Officer; Partner of Private Equity; Senior Vice President of Loan Operations; Vice President, Portfolio Strategy, Investment, & Operational Planning; Director of Portfolio Operations; Director of Asset Management; Senior Wealth Advisor; Fund Advisor; Senior Portfolio Manager; Mortgage Underwriter; Treasury Fund Manager; Reinsurance Manager; Fund Development Coordinator


Roles that involve dealing with legal issues and cases, conducting legal analysis and researching legal matters, drafting legal opinions, memoranda, and briefing documents. Give accurate and timely counsel to executives in a variety of legal topics (labor law, partnerships, international ventures, corporate finance etc.), representing their clients in all legal matters, litigations, civil and criminal cases. Advising on company events and Data Privacy policies like GDPR, CCPA etc from a legal standpoint, collaborating with management to devise efficient defense strategies and also specifying internal governance policies and regularly monitor compliance. Research and evaluate different risk factors regarding business decisions and operations, apply effective risk management techniques and offer proactive advise on possible legal issues, communicate and negotiate with external parties (regulators, external counsel, public authority etc.), creating relations of trust, draft and solidify agreements, contracts and other legal documents to ensure the company’s full legal rights, deal with complex matters with multiple stakeholders and forces and provide clarification on legal language or specifications to everyone in the organization.

Responsible for advising executive members on new laws, existing ones, and legal rights that would impact the functionality of their business. This also includes judicial roles who uphold the law and serve justice; schedule eligible offenders for their parole hearing, monitor the location and activities of parolees in the community, prepare and submit reports about parolees to the parole board and department of corrections and notify police or parole board about technical, administrative, or criminal parole violations.

Board Attorney; Chief Compliance Officer ; Chief Legal Officer; VP, Deputy General Counsel; Global Head Security Compliance and External Relationship Management; Business & Tort Litigation Partner; Litigation Partner; Director, Corporate Law & Compliance; Client Success Advocate; District Registrar; Probation & Parole Law Enforcement Manager; Trade Compliance Manager; Trademark and Legal Administration Manager; Grants Officer


Roles that are involved in ensuring that the supply chain is efficient and effective throughout their organization, liaise and negotiate with suppliers, manufacturers, retailers and consumers, keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency, arrange warehouse, catalog goods, plan routes and process shipments, resolve any arising problems or complaints
supervise, coach and train warehouse workforce, meet cost, productivity, accuracy and timeliness targets, maintain metrics and analyze data to assess performance and implement improvements, and comply with laws, regulations and ISO requirements.

This will include strategically planning and managing logistics, warehouse, transportation and customer services, receiving and processing of incoming stock, picking orders from the warehouse stock; managing them as necessary and organizing shipments & coordinating with drivers, vehicles, loads and journeys. These roles also include negotiating and signing off on contracts; analyzing data to assess performance; discover logistical problems and devise plans for improvements.

Chief Supply Chain Officer; Senior Vice President, Supply Chain, Planning and Reporting; Managing Director, Supply Chain Operations; Head of Transportation; Executive Partner, Supply Chain; Senior Director Logistics and Goods & Services Purchasing; Director of Inventory and Logistics; Sr. Supply Chain Manager; Data Warehouse Manager;
Manager, Transportation & Distribution; Global Mobility Specialist; Distribution Analyst; Inventory Officer


Roles that involve creation of new products either from raw materials or by assembling different components through physical, chemical or mechanical means on a large scale, checking and weighing raw materials, ensuring that machine settings are correct, maintaining a clean production environment, running quality checks on, for example, the size and weight of the finished product, assembling, packaging and labeling, and simple machine maintenance. Ensuring workplace safety and hygiene along with keeping stock of raw materials and machinery.

This function has a variety of roles depending on the size of the company and the goods being produced. It can exist on a large scale for items such as phones, cars, computers, chemicals and Pharma, and food and beverages. It can also be a smaller operation for products like customer tailoring, wig making and other non-standard or custom items.

Few common roles which pertain in every manufacturing industry are Assembler, Warehouse worker, Quality Controllers, Technicians, Welders, and Plant Managers.

Chief Manufacturing Officer; President of Manufacturing Operations; Vice President, Global Manufacturing; Director, Pharmaceutical Manufacturing ; Associate Director, Manufacturing Maintenance; Manager, Manufacturing Test Development; Global Manufacturing Excellence Manager; Senior Mechanical Designer; Lead Mechanical Engineer


Roles that involve planning, creating, and executing marketing campaigns to promote brands, services and products and expand their company's reach and potential customer pipeline.

This function includes roles which are into conducting marketing research; evaluating marketing strategies; and ensuring the company and its services reach the right set of potential and existing customers. Product Management which focuses on bringing a new product to market or developing an existing one; Branding which creates a strong, positive perception of a company; Public Relations which is a valuable tool in the promotional mix.
All these together will help the companies to attract, acquire, and retain customers by satisfying their wants and needs and instilling brand loyalty.

Chief Marketing Officer; Chief Product Officer; Senior Vice President - Worldwide Marketing; Executive Vice President of Sales & Merchandising; Head of Digital Marketing and Brand; Director, Conference & Event Marketing; Director of Digital Marketing; Advertising Director; Event Marketing Manager; Communications Manager; Media Planner; Public Affairs Officer; Campaign Analyst


Roles that provide medical services or otherwise facilitate the provision of healthcare to patients. It encompasses a wide range of sectors that provide goods and services to treat patients which involves diagnosing patients, prescribing medications and managing health conditions.

They can be of Clinical type i.e.; have face-to-face contact with patients for the purpose of diagnosis, treatment, and ongoing care. Some clinical professions are behind-the-scenes, such as laboratory professionals whose work supports diagnosis and treatment, like Physicians, Nurses, Surgeons and Medical Laboratory Technicians. Non-clinical roles are those which do not provide any type of medical treatment or testing, and are supporting the medical establishments or functions like Billing clerks and Coders, Medical machinery maintenance staff, Transcriptionists, Hospital management executives and anyone who works behind the scenes at a hospital.

Chief Medical Officer; Managing Director Health & Welfare; Group President, Healthcare Division; VP, Pharmacovigilance Operations; Chief Nurse Executive and Senior Vice President of Patient Services; Nursing Director Emergency Department; Senior Director, Pharma Strategy; Clinical Programs Manager; Medical Information Manager; Surgical Coordinator; Health Coach; Pulmonologist; Population Health Coordinator

Operations (Operations and Administration in Advertising)

Roles that involve managing and directing teams to achieve business targets, ensure all operations are carried on in an appropriate, cost-effective way remain on time and within budget. Purchase materials, plan inventory and oversee warehouse efficiency, perform quality controls and monitor production KPIs. Formulate strategic and operational objectives, manage budgets and forecasts, recruit, train and supervise staff and improve operational management systems, processes and best practices. These also involve making important policy and strategic decisions, as well as the development and implementation of operational policies and procedures, procuring material and resources and securing compliance, and enhancing quality of customer service.

This function also includes facilities role’s who are responsible for the maintenance and upkeep of an organization's buildings, ensuring that they meet legal requirements and health and safety standards.

Chief Operating Officer; President Global Operations; VP of Operations & Facilities Manager; Director of Online Operations; Head of Facility Management;
Director of Infrastructure; Operations Manager; Manager of Store Operations & Facilities; Facilities Manager; Manager, Facilities Lead; Maintenance; Senior Maintenance Supervisor

Product Management


Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market.

Important: This function cannot currently be selected individually for prioritization when customizing your ad campaign strategy. To prioritize people in this function, select the Marketing function instead.

Director of Product Management, Chief Product Officer, Product Manager

Project Management

Project management focuses on planning and organizing a project and its resources. This includes identifying and managing the lifecycle to be used, applying it to the user-centered design process, formulating the project team, and efficiently guiding the team through all phases until project completion.

Important: This function cannot currently be selected individually for prioritization when customizing your ad campaign strategy. To prioritize people in this function, select the Marketing function instead.

Project Manager, Head of Project Management, Project Director, Project Coordinator

Purchasing and Procurement

Roles in procurement include spotting potential suppliers; creating list of vendors; evaluating quotations; selecting supplier and negotiating terms of agreements and pricing; performing quality checks; managing contracts, foresee alterations in the comparative negotiating ability of suppliers and clients, perform risk management for supply contracts and agreements, control spend and build a culture of long-term saving on procurement costs.

Purchasing is the set of functions associated with buying the goods and services that an organization requires.

Purchasing focuses on short-term goals such as fulfilling the five rights in a transaction (right quality, right quantity, right cost, right time, and right place), maintain updated records of purchased products, delivery information and invoices, prepare reports on purchases, including cost analyses, monitor stock levels and place orders as needed, coordinate with warehouse staff to ensure proper storage and attend trade shows and exhibitions to stay up-to-date with industry trends, whereas procurement focuses on strategic, long-term goals like gaining a competitive advantage or aligning itself with corporate strategy or goals.

Chief Procurement Officer; Head of Group Procurement & Supplier Management; Head of Purchasing; Head Of Sourcing; Head of Buying; Vice President Procurement; Executive Director of Purchasing and Merchandising; Director, Indirect Procurement; Purchasing Manager; Procurement Manager; Lead Material Handler; Material Management Specialist

Quality Assurance

Roles that are responsible for testing, inspecting, monitoring and proposing measures to correct or improve an organization's final products in order to meet quality standards. It also includes identifying the cause of quality problems, documenting them and making recommendations for improvement and observing and following all safety protocols. The QA function is responsible for testing all possible scenarios for a product or service before release to customers or in cases where issues are reported.

Quality control involves testing units and determining if they are within the specifications for the final product. The purpose of the testing is to determine any needs for corrective actions in the manufacturing/production process.

This also includes Quality Assurance which focuses on the processes and procedures that improve quality, including training, documentation, monitoring and audits.

Chief Quality Officer; Chief Regulatory and Quality Assurance Officer; Head of Quality Assurance; SVP, Head of Quality & Sustainability; VP Quality, Regulatory Affairs; Sr Director, Head of Quality; Quality Systems Manager; Quality Control Team Lead; Quality Improvement Specialist Quality Control Engineer; Quality Supervisor

Research and Development

Roles which are responsible for research, planning, and implementing new programs and protocols into their company or organization and overseeing the development of new products or services. Develop research programs incorporating current developments, establish and maintain testing procedures for assessing raw materials, manage staff and assignment of staff and utilization of resources, oversee budgeting and cost forecasting of research programs, report to senior management on technical issues and developments, and present at industry conferences on research topics of interest. Professionals who are required to oversee the entire development process of new products and programs within the organization.

This role can vary from industry to industry. In the IT industry it can consist of either business research or development of new technologies/ software to address the various societal/ industrial/ business/ government needs. In the medical industry it can be research on drugs or biotech research to improve agricultural, environmental, or pharmaceutical products.

Chief Research and Development Officer; President of Research & Development; President & Head Researcher; Chief Innovation Officer; SVP Global R&D; Vice President of Research and Economic Development; Director, Research & Market Intelligence;
R&D Senior Process Development Manager; Manager - Clinical Development Engineering; Design Researcher; Research Data Analyst; Research Support Officer

Safety and Security

Roles which focus on maintaining safety, creating security policies and procedures, investigation of physical security threats and breaches for ensuring the safety and protection of schools, buildings, companies, units, buildings or an organization's employees, visitors, assets and associated property, monitoring CCTV systems, providing security, conducting interior/exterior security checks. Along with investigating breaches of security involving emergency and non-emergency situations, responding to these situations (Local, National or International in nature) and working with local law enforcement agencies, participating in annual inspections in maintenance, operations, emergency preparedness, and regulatory compliance issues.

This includes roles with law enforcement; fire prevention, Private Security and Armed Forces.

Chief Security Officer; Executive Vice President of Fire & Life Safety; Director of Government and Law Enforcement Sales; Head Security & Fire Fighting; Dept. Head of Site Safety & Security Department, Head of Site Fire Department; EH&S Specialists/Construction Site Fire Safety Manager; Defense & Law Enforcement Area Manager & Technical Support; Customs and Border Protection Officer; Technical Sergeant; Patrolman; Fire Captain, Correctional Institution


Roles that involve selling products and meeting customer needs, generating leads, determining pricing schedules for quotes, promotions, and negotiations.

They are responsible for selling a company's products by designing plans to meet targets, educating prospects on products through calls, trainings, and presentations, and providing existing customers with exceptional support. Identifying potential target groups or customers they can sell to and working with various other departments within a company to pitch and approach these groups with an intention to convert them into sales and revenue.

This role usually involves direct selling, cold calling, connecting on social media, launching new initiatives and networking with company executives and sales & marketing professionals in order to propose new business ideas. They also include research and identification of new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets.

Chief Sales Officer; Executive VP & Head of Retail ; Head of Sales; VP, Head of Account Success; Vice President of Client Services; Director of Sales & Partnerships; Sales Regional Director; Inside Sales Manager; Channel Sales Manager; Engagement Lead; Realtor-Associate;


This function consists of titles which cannot be categorized under any of the above functions, depending on the nature of their role/hierarchy/the way they operate in an organization or business.

Important: This function cannot be selected for prioritization when customizing your ad campaign strategy. However, you can view campaign performance metrics for this function from the Campaigns dashboard.

Host; Pilot; Photographer; Registrar; Copywriter; Cabin Crew; Funeral Director; Publisher; Conductor; Senior Pastor; Bus Driver; Makeup Artist; Theater Artists; Painter

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