You can target ads to people who Demandbase associates with certain job levels and job functions. The Campaign Builder of Demandbase Advertising lets you select from a range of categories for each of the two job dimensions.
The job level and job function categories that you can select for people-based advertising mirror the job information taxonomy from Demandbase Sales Intelligence. In fact, the Advertising solution uses Sales Intelligence records to check if people associated with accounts on your list possess the targeted attribute (a job level or function that you selected to reach in the ad campaign) when the Demandbase DSP determines whether to prioritize an impression.
See Understanding Match Rates to learn more about how Sales Intelligence collects job roles and other information about people.
Job Levels
The following table provides information about the criteria used to designate that a person belongs to a particular job level. In the “Examples” column, we list a few sample job titles that are commonly associated with each level.
Job Level | Short Description | Examples |
Board Member |
A board of director is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organization, or a government agency. |
Executive Chairman of the Board; Board member; Independent Director; Non-Executive Board Member; Advisors; Trustees |
C-level |
C-level, also called the C-suite, is a term used to describe high-ranking executive titles in an organization. The letter C, in this context, stands for "chief". |
Chief Executive Officer;Co-Founder; Chief Engineering Officer; Chief Revenue Officer; Chief Information Officer; Chief Growth & Innovation Officer; Chief Marketing Officer |
Senior Executive |
Senior Executives are senior members of an organization's management team, they are in charge of making decisions and also implementing them. They usually support C-level as well as other higher-ranking professionals, while providing strategic administrative support. |
Partner; President; Principal; Head of IT Operations; Managing Director of Portfolio Support; Executive Vice-President of IT |
Vice President |
Vice-Presidents are leadership figures and may manage specific departments to help them reach goals. They make important decisions that directly impact the company. They may also sign agreements or partnerships with other companies if they have the vested powers. |
Vice-President of Sales, Senior Vice President, Supply Chain, Planning and Reporting; Vice-President of IT; Vice -President of Manufacturing |
Director |
Director is a senior management professional who oversees an aspect of an organization. Directors often oversee managers and may assist them in managing a department, team or project. |
Assistant Director of IT; Director of Purchasing; Director of Sales; Director of Admin; Director of Learning and Development |
Manager |
Manager usually accomplishes department objectives by managing staff; planning and evaluating department activities and ensure a safe, secure, and legal work environment. |
Assistant Manager of Sales; HR Manager; Senior Manager of Finance; IT Manager; IT Lead; Lead IT Architect |
Others |
This level consists of titles which cannot be categorized under any of the above level, depending on the nature of their role/hierarchy/the way they operate in an organization or business. |
Host; Pilot; Photographer; Registrar; Copywriter; Cabin Crew; Funeral Director; Publisher; Conductor; Senior Pastor; Bus Driver; Makeup Artist; Theater Artists; Painter |
Job Functions
The following table defines the job functions that belong to the Sales Intelligence taxonomy and can be selected as targeted attributes in people-based advertising. In the “Examples” column, we list a few sample job titles that are commonly held by people working in each job function.
Job Function | Common Work Responsibilities | Examples |
Academics |
Roles that involve teaching, academic advising, coordination and counselling of students and curriculum development. It also includes people who work in study, research and analysis field or scholarly activity catering to academy, school, educational institutions, colleges, vocational studies and universities. |
School Principal, Dean of Student Services, Vice President of Student Affairs, Head of Department: Director of Educational Services,Professor,Admissions Counselor, School Staff, E-Learning Specialist, Academic Assistant,E-learning Specialist |
Accounting and Finance (Finance) |
Roles that focus on day-to-day flow of money in and out of a company or institution which can include activities like collecting, monitoring, tracking (bookkeeping), maintaining journal entries using accounting software, and analysing the company's finances along with managing payrolls, tax payments and performing internal audits. Producing periodic financial reports and other documents. Preparing and coordinating financial audit, along with ensuring timely and effective follow up to audit observations and recommendations. |
Chief Accounting and Finance Officer; VP of Accounting; Financial Controller; Treasurer; Auditor; Director of Risk Assurance; FInance Manager;Portfolio Manager; Finance and Risk Analyst; Transaction Risk Investigator; |
Administration |
Roles that support the smooth running of offices by carrying out tasks like greeting visitors at reception, managing diaries, scheduling meetings and booking rooms, arranging travel and accommodation, arranging post and deliveries, taking minutes at meetings, typing up letters and reports, updating computer records using a database, printing and photocopying, ordering office supplies, maintaining office systems, liaising with suppliers and contractors projects, organising meetings. It also involves supervising other staff members and delegating responsibilities. |
Chief Administrative Officer; Mayor; Governor; Vice President, Administration;Executive Director of Administration; Officer Manager, Assistant to the Managing Director, Assistant to the Head of School; Administration Coordinator |
Business Development |
Roles that supports implementing strategies and opportunities across organization to promote growth and revenue. It involves pursuing opportunities to help business grow, identifying new prospects, and convert leads into customers. Setting goals and developing plans for business and revenue growth, researching, planning, and implementing new target market initiatives, researching prospective accounts in target markets, pursuing leads and moving them through the sales cycle, developing quotes and proposals for prospective clients, setting goals for the business development team and developing strategies to meet those goals, training business development staff and attending conferences and industry/sales event, these roles are usually B2B or B2C roles. |
Chief Customer and Business Development Officer; Vice President of Corporate Business Development; Senior Vice President of Marketing and Business Development; Executive Vice President - Strategy and Corporate Development; Business Development Manager; Business Area Manager; Export Area Manager; Business Development Specialist |
Construction Engineering |
Roles that involve managing construction projects, managing the planning and design stages of construction projects, contributing technical expertise to project drawings and designs, performing cost calculations and preparing financial projections, preparing work schedules in collaboration with the project manager, liaising between contractors, subcontractors, vendors, and suppliers, overseeing construction engineering processes, performing regular tests on materials and procedures to ensure compliance with industry regulations, ensuring that the construction project is completed on time and within budget, documenting processes and keeping detailed construction logs, presenting construction project progress updates to clients and senior managers. |
Senior Vice President – Construction; Senior Vice President, Construction Management and Construction Inspection; President - Construction Materials; Chief Architect; Director of Construction Technology; Construction Manager, Construction Lead; On Site Engineer, Civil Engineer; Preconstruction Project Coordinator |
Consulting |
Roles that involve offering advice and expertise to organisations to help them improve their business performance, by helping to solve problems, manage change and improve efficiency. |
Consulting CEO; Controller Consultant; Senior Vice President of Consulting Services; Tax and Consulting Partner; Principal, IT Consulting; Director, Management Consulting; Director, Client Solutions Consulting; Management Consulting, Principal Consultant, Marketing Strategy Consultant, Investor Relations Consultant |
Customer Support |
Roles that involve addressing customer issues and resolving them in a timely and efficient manner. Typically, Customer Service Specialists process complaints and issues related to products or services, to enhance customer experience by understanding the customer’s problem and troubleshoot it with an optimal and effective solution, work with other internal teams to fix problems so they don't recur again, help customers complete purchases, upgrades/returns and frequently provide necessary technical assistance. They are also required to provide quality service promptly and developing and maintaining a vast knowledge of the products/services being offered and are also responsible for conducting surveys on the products or services and collecting and analysing customer feedback, along with tracking customer service KPIs and metrics and developing and documenting knowledge into helpful content. |
Chief Customer Experience Officer; Chief Customer Officer; Head of Customer Relations; VP - Call Center Manager; Vice-President Customer Service; Director, Customer Experience; Senior Manager Customer Success; Customer Care Manager; Help Desk Manager; Client Solutions Representative |
Human Resources |
Roles that involve headhunting for the right talent, shortlisting candidates, arranging interviews, coordinating hiring and recruitment efforts, onboarding new employees, personnel training and development; talent management; acting as a liaison between Management and Staff, advise on strategic planning and current talent market trends, maintaining diversity in workforce, curating company culture and managing employee benefits. |
Chief People Officer ; Chief Human Resource Officer; Senior Vice President of Human Resources; Head of People; Human Resources Business Partner; Director of Global Talent Management; Sr. Director, Total Rewards & HR Operations; Recruitment Manager; Talent Acquisition Manager; Employee Development Manager; Campus Recruiter; HR Recruitment Coordinator |
Information Technology (IT) |
Information technology professionals study, design, develop, implement, support, and manage computer-based information systems, processes, components and programs, including both software applications and computer hardware. Analyzing technical problems and identifying computer requirements to solve those problems with appropriate IT solutions. Identifying, analyzing, and responding to user needs for the selection, creation, evaluation, and administration of computer-based systems. Working with new and existing software to optimise products and processes within an organisation. Also responsible for company wide maintenance and support of various software and programs used internally and externally. |
Chief Digital & Information Officer; Chief Technology Officer; VP of Information Technology; VP/GM Cloud Networking Software; Head of Tech & Digital; Principal IT Solutions Architect; Global Information Technology Infrastructure Director; Director, Back-End Engineering and Global Support; Assistant Director, CRM & Database Strategist; Technology Manager; Network Manager; UI Designer; Software Developer; IT Hardware Asset Manager |
Investment Management |
Roles that involve financial planning, undertaking research, curating and publishing research reports based on market research and conditions for investment, investing on behalf of clients, day to day buying and selling of securities, portfolio monitoring and diversification, handling of financial assets and other investments. Staying apprised about the state of the economy, study and be aware of the various financial products available locally and globally, and present relevant investment opportunities. |
Chief Investment Officer; Partner of Private Equity; Senior Vice President of Loan Operations; Vice President, Portfolio Strategy, Investment, & Operational Planning; Director of Portfolio Operations; Director of Asset Management; Senior Wealth Advisor; Fund Advisor; Senior Portfolio Manager; Mortgage Underwriter; Treasury Fund Manager; Reinsurance Manager; Fund Development Coordinator |
Legal |
Roles that involve dealing with legal issues and cases, conducting legal analysis and researching legal matters, drafting legal opinions, memoranda, and briefing documents. Give accurate and timely counsel to executives in a variety of legal topics (labor law, partnerships, international ventures, corporate finance etc.), representing their clients in all legal matters, litigations, civil and criminal cases. Advising on company events and Data Privacy policies like GDPR, CCPA etc from a legal standpoint, collaborating with management to devise efficient defence strategies and also specifying internal governance policies and regularly monitor compliance. Research and evaluate different risk factors regarding business decisions and operations, apply effective risk management techniques and offer proactive advise on possible legal issues, communicate and negotiate with external parties (regulators, external counsel, public authority etc.), creating relations of trust, draft and solidify agreements, contracts and other legal documents to ensure the company’s full legal rights, deal with complex matters with multiple stakeholders and forces and provide clarification on legal language or specifications to everyone in the organization. |
Board Attorney; Chief Compliance Officer ; Chief Legal Officer; VP, Deputy General Counsel; Global Head Security Compliance and External Relationship Management; Business & Tort Litigation Partner; Litigation Partner; Director, Corporate Law & Compliance; Client Success Advocate; District Registrar; Probation & Parole Law Enforcement Manager; Trade Compliance Manager; Trademark and Legal Administration Manager; Grants Officer |
Logistics |
Roles that are involved in ensuring that the supply chain is efficient and effective throughout their organization, liaise and negotiate with suppliers, manufacturers, retailers and consumers, keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency, arrange warehouse, catalog goods, plan routes and process shipments, resolve any arising problems or complaints |
Chief Supply Chain Officer; Senior Vice President, Supply Chain, Planning and Reporting; Managing Director, Supply Chain Operations; Head of Transportation; Executive Partner, Supply Chain; Senior Director Logistics and Goods & Services Purchasing; Director of Inventory and Logistics; Sr. Supply Chain Manager; Data Warehouse Manager; |
Manufacturing |
Roles that involve creation of new products either from raw materials or by assembling different components through physical, chemical or mechanical means on a large scale, checking and weighing raw materials, ensuring that machine settings are correct, maintaining a clean production environment, running quality checks on, for example, the size and weight of the finished product, assembling, packaging and labelling, and simple machine maintenance. Ensuring workplace safety and hygiene along with keeping stock of raw materials and machinery. |
Chief Manufacturing Officer; President of Manufacturing Operations; Vice President, Global Manufacturing; Director, Pharmaceutical Manufacturing ; Associate Director, Manufacturing Maintenance; Manager, Manufacturing Test Development; Global Manufacturing Excellence Manager; Senior Mechanical Designer; Lead Mechanical Engineer |
Marketing |
Roles that involve planning, creating, and executing marketing campaigns to promote brands, services and products and expand their company's reach and potential customer pipeline. |
Chief Marketing Officer; Chief Product Officer; Senior Vice President - Worldwide Marketing; Executive Vice President of Sales & Merchandising; Head of Digital Marketing and Brand; Director, Conference & Event Marketing; Director of Digital Marketing; Advertising Director; Event Marketing Manager; Communications Manager; Media Planner; Public Affairs Officer; Campaign Analyst |
Medical |
Roles that provide medical services or otherwise facilitate the provision of healthcare to patients. It encompasses a wide range of sectors that provide goods and services to treat patients which involves diagnosing patients, prescribing medications and managing health conditions. |
Chief Medical Officer; Managing Director Health & Welfare; Group President, Healthcare Division; VP, Pharmacovigilance Operations; Chief Nurse Executive and Senior Vice President of Patient Services; Nursing Director Emergency Department; Senior Director, Pharma Strategy; Clinical Programs Manager; Medical Information Manager; Surgical Coordinator; Health Coach; Pulmonologist; Population Health Coordinator |
Operations |
Roles that involve managing and directing teams to achieve business targets, ensure all operations are carried on in an appropriate, cost-effective way remain on time and within budget. Purchase materials, plan inventory and oversee warehouse efficiency, perform quality controls and monitor production KPIs. Formulate strategic and operational objectives, manage budgets and forecasts, recruit, train and supervise staff and improve operational management systems, processes and best practices. These also involve making important policy and strategic decisions, as well as the development and implementation of operational policies and procedures, procuring material and resources and securing compliance, and enhancing quality of customer service. |
Chief Operating Officer; President Global Operations; VP of Operations & Facilities Manager; Director of Online Operations; Head of Facility Management; |
Purchasing and Procurement |
Roles that include spotting potential suppliers; creating list of vendors; evaluating quotations; selecting supplier and negotiating terms of agreements and pricing; performing quality checks; managing contracts, foresee alterations in the comparative negotiating ability of suppliers and clients, perform risk management for supply contracts and agreements, control spend and build a culture of long-term saving on procurement costs constitute Procurement. Whereas, Purchasing is the set of functions associated with buying the goods and services that an organization requires. |
Chief Procurement Officer; Head of Group Procurement & Supplier Management; Head of Purchasing; Head Of Sourcing; Head of Buying; Vice President Procurement; Executive Director of Purchasing and Merchandising; Director, Indirect Procurement; Purchasing Manager; Procurement Manager; Lead Material Handler; Material Management Specialist |
Quality Assurance |
Roles that are responsible for testing, inspecting, monitoring and proposing measures to correct or improve an organization's final products in order to meet quality standards. It also includes to identify the cause of quality problems, document them and make recommendations for improvement and observe and follow all safety protocols. The QA function is responsible for testing all possible scenarios for a product or service before release to customers or in cases where issues are reported. |
Chief Quality Officer; Chief Regulatory and Quality Assurance Officer; Head of Quality Assurance; SVP, Head of Quality & Sustainability; VP Quality, Regulatory Affairs; Sr Director, Head of Quality; Quality Systems Manager; Quality Control Team Lead; Quality Improvement Specialist Quality Control Engineer; Quality Supervisor |
Research and Development |
Roles which are responsible for research, planning, and implementing new programs and protocols into their company or organization and overseeing the development of new products or services. Develop research programs incorporating current developments, establish and maintain testing procedures for assessing raw materials, manage staff and assignment of staff and utilization of resources, oversee budgeting and cost forecasting of research programs, report to senior management on technical issues and developments, and present at industry conferences on research topics of interest. Professionals who are required to oversee the entire development process of new products and programs within the organization. |
Chief Research and Development Officer; President of Research & Development; President & Head Researcher; Chief Innovation Officer; SVP Global R&D; Vice President of Research and Economic Development; Director, Research & Market Intelligence; |
Safety and Security |
Roles which focus on maintaining safety, creating security policies and procedures, investigation of physical security threats and breaches for ensuring the safety and protection of a schools, buildings, companies, units, buildings or organisation's employees, visitors, assets and associated property, monitoring CCTV systems, providing security, conducting interior/exterior security checks. Along with investigating breaches of security involving emergency and non-emergency situations, responding to these situations (Local, National or International in nature) and working with local law enforcement agencies, participating in annual inspections in maintenance, operations, emergency preparedness, and regulatory compliance issues. |
Chief Security Officer; Executive Vice President of Fire & Life Safety; Director of Government and Law Enforcement Sales; Head Security & Fire Fighting; Dept. Head of Site Safety & Security Department, Head of Site Fire Department; EH&S Specialists/Construction Site Fire Safety Manager; Defence & Law Enforcement Area Manager & Technical Support; Customs and Border Protection Officer; Technical Sergeant; Patrolman; Fire Captain, Correctional Institution |
Sales |
Roles that involve selling products and meeting customer needs, generating leads, determine pricing schedules for quotes, promotions, and negotiations. |
Chief Sales Officer; Executive VP & Head of Retail ; Head of Sales; VP, Head of Account Success; Vice President of Client Services; Director of Sales & Partnerships; Sales Regional Director; Inside Sales Manager; Channel Sales Manager; Engagement Lead; Realtor-Associate; |
Others |
This function consists of titles which cannot be categorized under any of the above function, depending on the nature of their role/hierarchy/the way they operate in an organization or business. |
Host; Pilot; Photographer; Registrar; Copywriter; Cabin Crew; Funeral Director; Publisher; Conductor; Senior Pastor; Bus Driver; Makeup Artist; Theater Artists; Painter |