Analyze People-Based Advertising Campaign Results

  • Updated

Context

See the performance of a campaign that launched with Demandbase people-based advertising by opening a Campaign Details page from the Advertising Cloud dashboard. See People-Based Advertising: Known Contacts for an overview of this feature and how to enable it.

Prerequisites

Access to the following Demandbase solutions:

  • Engagement Platform
  • Advertising Cloud

Enablement of people-based advertising when the campaign was set up.

Steps

  1. Ensure that you are in the Campaigns tab of the Advertising Cloud, which is in the lower part of the page.
  2. Click the Known Contacts tab.

Important: The lock symbol lock_icon.png in a field of the Known Contacts results table indicates that fewer than five Known Contacts were tallied for the metric. We omit the exact numbers in this situation to help protect the online browsing privacy of your contacts.

Known_Contacts_results_tab.png

 

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