Analyze People-Based Advertising Campaign Results

Context

The Campaigns dashboard in Demandbase Advertising shows the performance of people-based advertising campaigns by job level, job function, or known people. See Understanding People-Based Advertising for more information. 

See Reference: Job Level and Job Function Categorization for the list of job levels and job functions. 

Job Levels Reporting

The Job Levels tab shows the campaign engagement of accounts in which we’ve identified at least one contact by their job level. Results are reported by the domain name of the account record. 

Tip: Job level data is available in the Campaign Performance page even if you don’t select it as an attribute in the Campaign Builder.

Job Functions Reporting

The Job Functions tab shows the campaign engagement of accounts in which we’ve identified at least one contact by their job function.  Results are reported by the domain name of the account record. 

Tip: Job function data is available in the Campaign Performance page even if you don’t select it as an attribute in the Campaign Builder.

Known Contacts Reporting

The Known Contacts tab shows the following information about the target accounts and ad engagement of known people from your CRM, Marketing Automation System (MAS), or CSV import. 

• All Contacts (number of contacts at the account domain) 
• Clicks
• CTR 
• Domain name (hover over Domain name to see the accounts associated with the domain)
• Domain
• Impressions (number of impressions served to the domain) 

Important:

• Demandbase does not identify individuals anywhere in campaign reporting. 
• To see known people data, you must select a people list in the Contacts you already know section in Campaign Builder. See Understanding People-Based Advertising. 

Prerequisites/Preparation

You must have access to Demandbase Advertising.

Steps: View Campaign Results by Job Levels

1. From the left navigation bar, go to Advertising.
2. On the Campaign page, scroll down to the Campaigns table.
3. Click the Campaign Name you want to review. 
4. Scroll down and click the Job Levels tab.
5. Click the Number of impressions drop-down list and select one of the following metrics: 
   • Number of impressions
   • Number of clicks
   • CTR (click through rate) 
6. See the results for job levels in the fields with “tagged” column headers.
   Important: When a lock icon appears in place of a number, Demandbase account records indicate that fewer than five people at the account are identified as employed at the job level specified for the column. As a privacy safeguard, we don’t report on ad activity when fewer than five people at a company share the same job level.
   

Steps: View Campaign Results by Job Functions

1. From the left navigation bar, go to Advertising. 
2. On the Campaigns page, scroll down to the Campaigns table.
3. Click the Campaign Name you want to review. 
4. Scroll down and click the Job Functions tab.
5. Click the Number of impressions drop-down list and select one of the following metrics: 
   • Number of impressions
   • Number of clicks
   • CTR (click through rate) 
6. See the results for job functions in the fields with “tagged” column headers.
   Important: When a lock icon appears in place of a number, Demandbase account records indicate that fewer than five people at the account are identified as employed at the job function specified for the column. As a privacy safeguard, we don’t report on ad activity when fewer than five people at a company share the same job function.
   
   Tip: Click Edit Columns to add or remove Job Function categories displayed in the columns of the table.
   • • Job Function categories 
     • Multiple, Targeted: Number of reached people who have multiple job functions on record and at least one of them matches the targeted job function. This data isn’t included in the specific job function numbers. 
     • Multiple, Not Targeted: Number of reached people who have multiple job functions on record but none of them match the targeted job function. This data isn’t included in the specific job function numbers. 

Steps: View Campaign Results by Known Contacts 

1. From the left navigation bar, go to Advertising.
2. On the Campaigns page, scroll down to the Campaigns table.
3. Click the Campaign Name you want to review. 
4. Scroll down and click the Known Contacts tab.
   Important: When a lock icon appears in place of a number, Demandbase account records indicate that fewer than five people at the account are identified as known people. As a privacy safeguard, we don’t report on ad activity when there are fewer than five known leads and contacts at a company.