New Features:
Salesforce Data Integrity in Demandbase One for Marketing
Customers get a new Salesforce + Data Integrity (DI) integration inside the Demandbase One for Marketing platform. This brings a modern, unified, and more reliable enrichment experience for Leads, Contacts, and Accounts - replacing the legacy DI Salesforce integration in the near future. This architecture is more reliable and allows unlimited enrichment workflows.
Demandbase MCP (Phased GA started 04/14/26)
The Demandbase MCP is a secure, intelligent gateway that enables natural language access to both first-party Demandbase tenant data and third-party B2B intelligence.
It allows AI agents like Claude, ChatGPT, VS Code and other agents to retrieve insights on companies, people, engagement, intent, and more.
See Demandbase MCP.
Unified List Builder for Demandbase One for Sales (Phased GA started 04/01/26)
United List Builder unifies Demandbase One for Marketing and Sales lists into a single, cohesive framework in DBS. It introduces a modern, guided UI centered on creating outcome-driven lists that help sellers and marketers achieve specific goals, rather than starting from a blank slate. By aligning backend data, frontend experiences, and shared filter/selector logic, United List Builder enables seamless cross-product use cases such as activating lists in orchestration, powering ad campaigns, and standardizing terminology and workflows across the Demandbase platform.
See Understanding the Unified List Builder for Demandbase One for Sales.
Onboarding Setup Agent
The Onboarding Setup Agent uses AI to streamline Demandbase onboarding and enable teams to quickly launch ad campaigns. By entering a company website, users receive tailored intent keywords and a recommended account list for initial setup. This helps teams establish an ABM foundation without requiring deep platform expertise.
See Understanding the Onboarding Setup Agent.
Demandbase + Turtl Integration
Customers can now turn signals and content into pipeline and revenue with this new API integration. By connecting Demandbase's powerful intent signals and account insights with Turtl's Revenue Content Platform, B2B marketers can activate entire buying groups with hyper-relevant content. This unified approach allows teams to prioritize with precision, accelerate ABM performance, and prove direct pipeline impact.
Self-Service Setup for Single Sign-On (SSO)
Admins can now set up Single Sign-On (SSO) using a self-service experience in the platform. With a guided, in-product workflow, they can configure SAML 2.0 authentication, manage identity providers, and validate their setup. This streamlines onboarding, simplifies ongoing identity management, and helps ensure secure, seamless access for users.
See Self-Service Setup for Single Sign-On (SSO).
Product Updates:
Audience History and Domains Tab in Third-Party (Multi-Channel) Campaigns
This release improves visibility into your third-party campaigns with two key updates: Campaign Audience Mapping and the Domains Tab. A new “Audience” column in your campaign table makes it easy to see exactly which campaigns are powered by Demandbase Audiences versus external ones. Additionally, the new Domains Tab displays the specific accounts targeted by these campaigns and tracks their subsequent on-site engagement. Together, these features allow you to quickly verify your Audience targeting, audit your ad spend, and measure account-level results directly within the platform.
See Understanding Third-Party (Multi-Channel) Campaigns.
Financial Reports in Demandbase One for Sales - AI Account Summary
Financial Reports is now available in Demandbase One for Sales - AI Account Summary, giving users a clear view of a company’s financial health, strategic priorities, risks, and seller insights in one place. Based on 10-K filings and available for public companies, it helps sellers quickly understand account context and tailor outreach with more informed, data-driven guidance.
See Understanding the AI Account Summary.
Demandbase One for Sales - Browser Extension Updates
We’ve streamlined the browser extension experience with refreshed branding and usability improvements designed to reduce friction and keep users focused. Updates include a more flexible interface with minimize and standalone window options, a more efficient header layout, improved search and no-match handling, expanded contact visibility, and easier authentication.