Understanding Third-Party (Multi-Channel) Campaigns

The 3rd Party Campaigns page in Demandbase Advertising centralizes multi-channel ad performance data. It aggregates spend, impression, and click metrics from Demandbase, LinkedIn, and Google Ads, allowing users to analyze cross-platform data directly within Demandbase.

The 3rd Party Campaigns page includes:

• Campaign Outcomes Trend Graph: Compare campaign performance metrics across all platforms.
• Campaigns Table: View and export campaign performance metrics for individual campaigns across all platforms.
• Domains Table: View and export campaign performance metrics for the domains or accounts associated with selected campaigns.
  Important: Domain-level data is only available for campaigns that used Demandbase Audiences.

Key Benefits

• Centralizes cross-platform performance insights.
• Reduces manual reporting by streamlining data exports and consolidation.
• Flexible labeling and filtering to organize and analyze campaigns easily.

Data Sync Timeframe

The following are the estimated sync timeframes for LinkedIn and Google Ads:

• Historical data for new integrations:
  • LinkedIn: 24-48 hours
  • Google: Up to 8 days
• Ongoing updates: 24 hours

Prerequisites

• You must have access to Demandbase Advertising. 
• You must have an integration with LinkedIn and/or Google Ads.
• Enable Sync for Campaign Reporting.
• In Demandbase Permissions, you must have Edit rights for Settings > Integrated Systems > Integrations.

Filters

Filters apply to both the Campaign Outcomes Trend Graph and the Campaigns Table, allowing you to refine your view:

• Date range: Select date range for the campaigns that you want to analyze.
• Campaign status:
  • All Statuses
  • Active Campaigns: Campaigns in progress
  • Paused Campaigns: Campaigns that were paused so that users can review results, actualize, or edit before relaunching
  • Completed Campaigns: Campaigns that have used up allocated budgets or have reached the defined end dates
• Label: Select labels to find campaigns with any selected labels applied.
• Platform:
  • All Platforms
  • LinkedIn
  • Google
  • Demandbase

Campaign Outcomes Trend Graph

The Campaign Outcomes Trend Graph visually displays performance metrics across selected campaigns.

From the graph, you can:

• Change the time view to daily, weekly, or monthly.
• Hover over trend lines to view specific metrics.
• Export selected campaign metrics as a CSV file.

Metrics

You can see following ad metrics for the selected date range:

• Spend: Total budget spent
• Impressions: Total impressions served
• Clicks: Total number of clicks 

Analyze by Platform or Campaign

View the graph by platform or campaign by clicking the Platform Level or Campaign Level button.
Important: For Campaign Level analysis, you must select and compare up to five campaigns from the Campaigns table.

Aggregated Data by Selected Campaign(s)

View aggregated spend, impressions, and clicks for the past six months (limited to six months due to data restrictions).

Campaigns Table

The Campaigns table allows you to:

• Select campaigns to include in the Campaign Outcomes Trend Graph.
• Manage campaign labels.
• View, search, sort, and export campaign data.

Select Campaigns for Campaign Outcomes Trend Graph

Select campaigns from the Campaigns table to compare them in the Campaign Outcomes trend graph.
Important: For Campaign Level analysis, you must select up to five campaigns from the Campaigns table.

Manage Labels

Labels allow you to create consistency and easily identify your campaigns (for example, by theme, geolocation, teams etc.).

You can create, add, or remove labels for Demandbase, LinkedIn, and Google ad campaigns directly from the table. See Manage Campaign Labels. 

Important: Labels for LinkedIn and Google are only visible in Demandbase.

View, Search, Sort, and Export Data

The Campaigns table shows the following data across platforms:

• Campaign Name
• Campaign Format
• Audience
• Spend($)
  Important: For certain campaign types (e.g., LinkedIn Sponsored Message campaigns), only Spend($) data is available; Impressions and Clicks are unavailable.
• Impressions
• Clicks
• CTR(%)
• CPM

Within the table, you can:

• Search for campaigns: Click the search icon and enter the campaign name.
• Sort data: Click column headers.
• Export data to a CSV file: Click Export.

Domains Table

The Domains table allows you to:

• View KPI cards that show page visit and lift metrics for accounts.
• View, search, sort, and export domain or account data.

KPI Cards

The KPI cards summarize the following metrics for account and domain reach:

• Accounts targeted
• New accounts on site
• Lifted accounts
• Lifted %

For definitions, see Understanding the Campaigns and Domains Tabs on the Campaigns Dashboard

View, Search, Sort, and Export Data

The Domains table shows the following data across platforms:

• Domain Name
• Accounts
• Lifted by platform
• Page views
• % Change in pageviews
• First Added
• Last Removed

Within the table, you can:

• Search for domains: Click the search icon and enter the domain name.
• Sort data: Click column headers.
• Add or remove columns: Click Edit Columns.
• Export data to a CSV file: Click Export.