The Campaigns and Domains tabs at the bottom of the Campaigns dashboard allow you to analyze the campaigns and domains mapped to the accounts included in those campaigns.
See Understanding Account Matching and Domain-Based Targeting to learn more about domain to account mapping in Demandbase Advertising.
Campaigns Tab
The Campaigns tab includes a table that shows metrics about ad spend, account reach, and impressions for each campaign.
Tips:
- The campaigns you select in the table adjusts the Performance, Influence, Trends, Publishers, Creatives, and Domains tabs.
- To add labels to a campaign, hover over its name in the table and click the plus icon. See Manage Campaign Labels.
- To manage a campaign, hover over its name in the table and click the gear icon. See Edit and Manage Campaigns.
Domains Tab
The Domains tab includes KPI cards and a table that provide key campaign performance metrics for the domains or accounts associated with your selected campaigns. To use the Domains tab, select the checkboxes for the campaigns you want to see data for in the Campaigns table and click the Domains tab.
Domains KPI Cards
The top of the Domains tab shows key metrics of filtered, campaign-related activity using quick cards. The quick cards show metrics for accounts or domains depending on the selection made using the View by: toggle at the top of the Performance and Influence tabs. The quick cards summarize the following metrics for account and domain reach:
- Reached Accounts/Domains: Number of Targeted accounts/domains that received at least one impression.
- Lifted Accounts/Domains: Number of Reached accounts/domains with more engagement (page views) after their first impression, than during the 30 days before campaign launch. Baseline page views are normalized for campaign length.
- New Accounts/Domains On Site: Number of Reached accounts/domains with page views after their first impression, and no page views during the 30 days before campaign launch. These domains are a subset of Lifted domains.
- Clicked Accounts/Domains: Number of website page views from Reached accounts/domains after their first impression.
Domains Table
The Domains table lets you more closely evaluate campaign delivery and performance by viewing detailed metrics such as clicks and page views.
When you hover over the three lines next to a Domain name in the table, the pop-up shows the accounts from the selected campaigns that are mapped to the corresponding entry in the Domain column. You can also see the websites listed in the account records.
Important: The pop-up only shows accounts associated with the domain included in the account list used for the selected campaigns. Any accounts associated with the domain that are not included in the account list would not be shown. See Reporting by Domains versus Accounts.
Reporting by Domains versus Accounts
Demandbase Advertising reports metrics that measure campaign performance by domain instead of by account. This means that the metrics shown for a domain can include data for multiple accounts associated with that domain. This differs from the areas of the Demandbase One for Marketing Platform, such as Site Analytics, that reports data for individual accounts. For more information about domain to account mapping in Advertising, see Understanding Account Matching and Domain-Based Targeting.
Quick Tools in Campaigns and Domains Tabs
The Campaigns and Domains tabs provide quick tools to perform searches, update the information shown in the dashboard and tables, and export data. From these tabs, you can do the following:
- Choose baseline and advanced filters at the top of the page to filter the tables. See Understanding Reporting on the Campaigns Dashboard for more information about the filters.
- Click the magnifying glass icon to search for campaigns and accounts or domains by name in the tables.
- Click Export to export the data in the tables as a CSV file. When exporting from the Domains table, the file also includes the account name and website associated with each domain.
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Click Edit Columns at the bottom of the table to customize the display of table columns.
- Use the drop-down list to add a column.
- Click the minus icon to remove a column.
- Click the lock icon to “freeze” a column. This forces the table to display the column on the left side regardless of scrolling actions.
- Click and drag a column to rearrange the order of the columns.