You can edit, manage, pause or end, view settings, and view the change history of a campaign. The permissions to edit or manage a campaign depend on the campaign status.
Edit Campaigns
The following table shows the settings you can edit in draft and published campaigns.
| Setting | Draft Campaign | Published Campaign |
| Account List | ✓ |
While you cannot swap out the Account List itself, you can update the records within the existing list. See Step 1: Campaign Basics Edits may take up to 24 hours to process |
| Ad Groups (add or remove creatives) | ✓ | ✓ |
| Intent Keyword Set | ✓ |
While you cannot swap out the Intent Keyword Set itself, you can update the keywords within the existing Keyword Set. See Step 1: Campaign Basics Edits may take up to 24 hours to process |
| Budget (increase or decrease the budget) | ✓ | New budget can’t be below what has already been delivered. |
| Campaign name (rename the campaign) | ✓ | ✓ |
| Flight Dates (change the campaign start and end date) | ✓ | You can only change the end date |
| Outcome (change the outcome strategy) | ✓ | ✓ |
| Buying Groups | ✓ | ✓ |
| Contacts you already know | ✓ |
While you cannot swap out the People List itself, you can update the records within the existing list. See Step 1: Campaign Basics Edits may take up to 24 hours to process |
| Job level/function | ✓ | ✓ |
| Watchers (add or remove users from weekly campaign insight emails) | ✓ | ✓ |
| Journey Targeting | ✓ |
While you cannot swap out the Journey Funnel itself, you can update the stages within the existing Journey Targeting areas and funnel. See Step 2: Journey Targeting Edits may take up to 24 hours to process |
Manage Campaigns
The following table shows the options you can manage in draft and published campaigns.
| Option | Draft Campaign | Published Campaign |
| Archive campaign (archive the campaign) | x | |
| Delete campaign (delete the campaign draft) | x | |
| Duplicate campaign (create a draft copy with the campaign configurations carried over) | x | x |
| Pause campaign (pause the campaign) | x | |
| Restart campaign (restart the campaign) | x | |
| Unarchive campaign (unarchive the campaign) | x |
View Change History
Demandbase tracks the following campaign changes made by your organization and Demandbase:
- Budget
- Campaign status
- Campaign name
- Creatives
- Geolocation
- Outcome
- Start/end date
- Tags
Prerequisite
You must have access to Demandbase Advertising.
Steps: Edit Campaigns
- From the left navigation bar, go to
Advertising.
- On the Campaigns page, scroll down to the Campaigns table.
- Hover over a campaign name, click the gear icon that appears, and select Edit.
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In the Campaign Details page that opens, click any section name or Edit Campaign.
- Make edits.
- Go to the last step of the Campaign Builder and click Publish Campaign.
Steps: Manage Campaigns
- From the left navigation bar, go to
- On the Campaigns page, scroll down to the Campaigns table.
-
Hover over a campaign name and click the gear icon that appears. Select one of the following options from the drop-down list:
Important: The permissions to manage a campaign depends on the campaign status.- Published campaigns: Archive, duplicate, restart, or unarchive.
-
Draft campaigns: Duplicate or delete.
Steps: Pause or End Campaigns
- From the left navigation bar, go to
- On the Campaigns page, scroll down to the Campaigns table.
-
Select the checkboxes next to the desired campaigns.
Important: You can pause or end up to 20 campaigns at a time. -
Click Take Action and select Pause Campaign or End Campaign.
Steps: View Campaign Settings
- From the left navigation bar, go to
- On the Campaigns page, scroll down to the Campaigns table.
- Hover over a campaign name, click the gear icon that appears, and select Settings.
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From the right Campaign settings pane that opens, click on a setting name to go to the campaign settings section. You can also go to the location or watchers section by clicking Edit next to Locations or Watchers.
Steps: View Change History
- From the left navigation bar, go to
Advertising.
- On the Campaigns page, scroll down to the Campaigns table.
-
Hover over a campaign name, click the gear icon that appears, and select Change history. The change history table shows following details:
- Campaign, ad group, and ungrouped creative name
- Change description
- Changed (date change was made)
- Launch (date change was launched)
-
User (user that made the change)