Context
You can edit, manage, and view the change history of a campaign. The permissions to edit or manage a campaign depend on the campaign status.
Edit Campaigns
The following table shows the settings you can edit in draft and published campaigns.
Setting | Draft Campaign | Published Campaign |
Account List/Keyword Set (change the account list and keyword set) | x | |
Ad Groups (add or remove creatives) | x | x |
Budget (increase or decrease the budget) | x | New budget can’t be below what has already been delivered. |
Campaign name (rename the campaign) | x | x |
Flight Dates (change the campaign start and end date) | x |
You can only change the end date |
Outcome (change the outcome strategy) | x | x |
People based targeting (change the person list and attributes) | x | |
Watchers (add or remove users from weekly campaign insight emails) | x | x |
Manage Campaigns
The following table shows the options you can manage in draft and published campaigns.
Option | Draft Campaign | Published Campaign |
Archive campaign (archive the campaign) | x | |
Delete campaign (delete the campaign draft) | x | |
Duplicate campaign (create a draft copy with the campaign configurations carried over) | x | x |
Pause campaign (pause the campaign) | x | |
Restart campaign (restart the campaign) | x | |
Unarchive campaign (unarchive the campaign) | x |
View Campaign Settings
From the right Campaign settings pane, you can go to the campaign settings section by clicking on a setting name. You can also go to the location or watchers section by clicking Edit next to The right Campaign settings pane shows the following details:
- Account list
- Budget
- Campaign dates
- Campaign ID
- Campaign type
- Keyword set
- Last edited
- People based
- Status
From the right Campaign settings pane, you can go to the campaign settings section by clicking on a setting name. You can also go to the location or watchers section by clicking Edit next to Locations or Watchers.
View Change History
You can track the following campaign changes made by your organization and Demandbase:
- Change information:
- Campaign, ad group, and ungrouped creative name
- Change Description
- Changed (date change was made)
- Launch (date change was launched)
- User (user that made the change)
- Changes tracked:
- Budget
- Campaign status
- Campaign name
- Creatives
- Geolocation
- Outcome
- Start/end date
- Tags
Prerequisite/Preparation
You must have access to Demandbase Advertising.
Steps
- In the left navigation bar, go to Advertising.
- On the Campaigns page, scroll down to the Campaigns table.
- Hover over a campaign name, click the gear icon that appears, and select the option you want to perform.
-
To edit a workspace, select Edit campaign from the drop down list. In the Campaign Details page that opens, click a section to make edits.
-
To archive, delete, duplicate, pause, or unarchive a campaign, select the corresponding option from the drop down list. To see the status of a campaign, go to the Campaigns table and hover over the status icon next to the campaign name.
-
To edit a workspace, select Edit campaign from the drop down list. In the Campaign Details page that opens, click a section to make edits.