Edit and Manage Campaigns

  • Updated

Context

You can edit, manage, and view the change history of a campaign. The permissions to edit or manage a campaign depend on the campaign status. 

Edit Campaigns 

The following table shows the settings you can edit in draft and published campaigns. 

Setting Draft Campaign Published Campaign
Account List/Keyword Set (change the account list and keyword set) x  
Ad Groups (add or remove creatives)  x x
Budget (increase or decrease the budget)  x New budget can’t be below what has already been delivered. 
Campaign name (rename the campaign)  x x
Flight Dates (change the campaign start and end date) x

You can only change the end date

Outcome (change the outcome strategy)  x x
People based targeting (change the person list and attributes)  x  
Watchers (add or remove users from weekly campaign insight emails)  x x

Manage Campaigns 

The following table shows the options you can manage in draft and published campaigns. 

Option Draft Campaign Published Campaign
Archive campaign (archive the campaign)    x
Delete campaign (delete the campaign draft)  x  
Duplicate campaign (create a draft copy with the campaign configurations carried over)  x x
Pause campaign (pause the campaign)    x
Restart campaign (restart the campaign)    x
Unarchive campaign (unarchive the campaign)    x

View Campaign Settings

From the right Campaign settings pane, you can go to the campaign settings section by clicking on a setting name. You can also go to the location or watchers section by clicking Edit next to The right Campaign settings pane shows the following details: 

  • Account list
  • Budget
  • Campaign dates
  • Campaign ID
  • Campaign type
  • Keyword set
  • Last edited
  • People based
  • Status

From the right Campaign settings pane, you can go to the campaign settings section by clicking on a setting name. You can also go to the location or watchers section by clicking Edit next to Locations or Watchers. 

Screenshot 2024-01-12 at 10.33.04 AM.png

View Change History

You can track the following campaign changes made by your organization and Demandbase: 

  • Change information: 
    • Campaign, ad group, and ungrouped creative name
    • Change Description
    • Changed (date change was made) 
    • Launch (date change was launched) 
    • User (user that made the change) 
  • Changes tracked: 
    • Budget
    • Campaign status 
    • Campaign name
    • Creatives
    • Geolocation
    • Outcome 
    • Start/end date
    • Tags

Prerequisite/Preparation

You must have access to Demandbase Advertising.

Steps

  1. In the left navigation bar, go to 2072d327-78ef-4e8d-afd8-47e5cb04f997 Advertising.  
  2. On the Campaigns page, scroll down to the Campaigns table.
  3. Hover over a campaign name, click the gear icon that appears, and select the option you want to perform. 
    Edit 1.png
    • To edit a workspace, select Edit campaign from the drop down list. In the Campaign Details page that opens, click a section to make edits. 
      Edit.png
    • To archive, delete, duplicate, pause, or unarchive a campaign, select the corresponding option from the drop down list. To see the status of a campaign, go to the Campaigns table and hover over the status icon next to the campaign name.
      Screenshot 2024-01-17 at 11.31.12 AM.png

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