You can edit, manage, pause or end, view settings, and view the change history of a campaign. The permissions to edit or manage a campaign depend on the campaign status.
Edit Campaigns
The following table shows the settings you can edit in draft and published campaigns.
| Setting | Draft Campaign | Published Campaign |
| Account List | ✓ |
While you cannot swap out the Account List itself, you can update the records within the existing list. See Step 1: Campaign Basics Edits may take up to 24 hours to process |
| Ad Groups (add or remove creatives) | ✓ | ✓ |
| Intent Keyword Set | ✓ |
While you cannot swap out the Intent Keyword Set itself, you can update the keywords within the existing Keyword Set. See Step 1: Campaign Basics Edits may take up to 24 hours to process |
| Budget (increase or decrease the budget) | ✓ | New budget can’t be below what has already been delivered. |
| Campaign name (rename the campaign) | ✓ | ✓ |
| Flight Dates (change the campaign start and end date) | ✓ | You can only change the end date |
| Outcome (change the outcome strategy) | ✓ | ✓ |
| Buying Groups | ✓ | ✓ |
| Contacts you already know | ✓ |
While you cannot swap out the People List itself, you can update the records within the existing list. See Step 1: Campaign Basics Edits may take up to 24 hours to process |
| Job level/function | ✓ | ✓ |
| Watchers (add or remove users from weekly campaign insight emails) | ✓ | ✓ |
| Journey Targeting | ✓ |
While you cannot swap out the Journey Funnel itself, you can update the stages within the existing Journey Targeting areas and funnel. See Step 2: Journey Targeting Edits may take up to 24 hours to process |
Manage Campaigns
The following table shows the options you can manage in draft and published campaigns.
| Option | Draft Campaign | Published Campaign |
| Archive campaign (archive the campaign) | x | |
| Delete campaign (delete the campaign draft) | x | |
| Duplicate campaign (create a draft copy with the campaign configurations carried over) | x | x |
| Pause campaign (pause the campaign) | x | |
| Restart campaign (restart the campaign) | x | |
| Unarchive campaign (unarchive the campaign) | x |
View Change History for Campaigns
Demandbase tracks the following campaign changes made by your organization and Demandbase:
- Budget
- Campaign status
- Campaign name
- Creatives
- Geolocation
- Outcome
- Start/end date
- Tags
Prerequisite to Edit and Manage Campaigns
You must have access to Demandbase Advertising.
Edit Campaigns
- From the left navigation bar, go to
Advertising.
- On the Campaigns page, scroll down to the Campaigns table.
- Hover over a campaign name, click the gear icon that appears, and select Edit.
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In the Campaign Details page that opens, click any section name or Edit Campaign.
- Make edits.
- Go to the last step of the Campaign Builder and click Publish Campaign.
Manage Campaigns
- From the left navigation bar, go to
- On the Campaigns page, scroll down to the Campaigns table.
-
Hover over a campaign name and click the gear icon that appears. Select one of the following options from the drop-down list:
Important: The permissions to manage a campaign depends on the campaign status.- Published campaigns: Archive, duplicate, restart, or unarchive.
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Draft campaigns: Duplicate or delete.
Pause or End Campaigns
- From the left navigation bar, go to
- On the Campaigns page, scroll down to the Campaigns table.
-
Select the checkboxes next to the desired campaigns.
Important: You can pause or end up to 20 campaigns at a time. -
Click Take Action and select Pause Campaign or End Campaign.
View Campaign Settings
- From the left navigation bar, go to
- On the Campaigns page, scroll down to the Campaigns table.
- Hover over a campaign name, click the gear icon that appears, and select Settings.
-
From the right Campaign settings pane that opens, click on a setting name to go to the campaign settings section. You can also go to the location or watchers section by clicking Edit next to Locations or Watchers.
View Campaign Change History
- From the left navigation bar, go to
Advertising.
- On the Campaigns page, scroll down to the Campaigns table.
-
Hover over a campaign name, click the gear icon that appears, and select Change history. The change history table shows following details:
- Campaign, ad group, and ungrouped creative name
- Change description
- Changed (date change was made)
- Launch (date change was launched)
-
User (user that made the change)