Understanding Activities, Intent, Engagement, and Data

Activities

Activities reside in the Demandbase Database , which you can access from the left navigation bar. 

An activity is something that an account, or a person at that account, does to engage with your company. It could be an interaction with your sales team or a digital interaction, such as reading a white paper. With the right amount and kinds of activities, a prospect may convert to an opportunity. 

You don’t have to set up activities separately. Demandbase starts automatically importing activities, once integrations are set up. There are five main sources of activities:

• CRM
  • Salesforce
  • HubSpot
  • Microsoft Dynamics
• Marketing automation
• Email/Calendar
• Demandbase Web Tracking tag
• Intent

Intent

Demandbase Intent is a way of discovering which accounts are most interested in your products or services. Demandbase uses your account lists, keywords that you supply, and other data to identify interested accounts. Keywords are words or phrases that you expect interested accounts to read about on a web page. 

Engagement

Engagement refers to all the avenues accounts use to show interest in your company.

Engagement Minutes are how you measure engagement in Demandbase (See Set Up Engagement Minutes). Because Engagement Minutes measure different activities, you can see the different types of activities at  Settings > Analytics > Engagement Minutes. (Engagement Minutes are not actually minutes, but a value that you assign relative to actual meeting minutes. See Engagement Minute Categories and Activity Types.) 

Activities in the Database

From the left navigation bar, you can see  Database > Activities and the Activity Filters you have created for them. The Activities list gives the company, the person who performed the activity, their title if it’s known, the type of activity, details about the activity, engagement minutes if you assigned them, and the date. The Activity Filters are saved filters, which you can use to filter on things like keyword strength, industry, activity date, or location.

Activity Analytics

You can find insights concerning Activities on our  Analytics pages, from the Analytics icon on the left Navigation bar.

See the Engagement page, for example, where the Heatmap summarizes Activities, color shaded from high to low activity. The rows of the table frequently span more than one page. You can use the Search function above the right side of the Activities table to look for matching entries in the following table columns:

• Account Name
• First Name
• Last Name
• Email
• Title
• Type (channel of activity)
• Details (typically associated ad campaign name, email address, or Web page)

The table at the bottom of the page shows Accounts, by default, but People, Activities, and Custom tabs are also available.