Set Up Engagement Minutes

  • Updated


This article provides you with an overview of setting up your engagement minute attribution. In addition to reviewing the information in this article, we also recommend that you read the articles listed below: 

Steps: Access the Engagement Minutes Page

1. From the left navigation bar, go to SettingsCropped.png Settings > Analytics > Engagement Minutes

2. Use the drop-down menu to select which category of Engagement Minutes you want to edit.



Steps: Assign Engagement Minutes to Intent Activities

1. From the left navigation bar, go to SettingsCropped.png Settings > Analytics > Engagement Minutes

2. Select Intent Activities in the Choose Category drop-down menu.

3. Configure the Intent Activities section that matches the Intent engine that your implementation uses.

  • Demandbase Intent Activities on top has both a regular Demandbase Keyword Intent section and a Trending Intent section.
  • 3rd Party Intent section is for setting the engagement weighting for keyword sets that match activity on implementations with Demandbase, such as Bombora and G2.

Important: Be sure to include a value above zero for Minutes. If an Intent Activity is set to zero minutes, any activity of that type won't be calculated in ABM metrics of the Demandbase platform.

4. Click Save.



Steps: Add and Remove Engagement Items

To add an item you want to assign engagement minutes to, click the Add Trigger plus sign icon on the bottom of the screen.


To remove an item from being assigned engagement minutes, click the X on the right-hand side of an item. 


A warning message appears that asks you to confirm that you want to delete the rule. Click Delete to remove the rule from the list. 


Identifying the Types, Groups, Channels, etc. 

We highly recommend that you review our Engagement Types article for specific information on each grouping.

In general, we import the available channels and programs from Marketo, Salesforce, etc. instantly so you can access the latest changes. For certain campaigns and programs, we only import them once they have had a success. This means that when you create a new Salesforce campaign, you can't assign engagement minutes to the campaign until you have a member reach a success in the campaign.

Using the Operators

Any Value or All

Anything within that program/channel/type will be assigned those Engagement Minutes.

Contains / Does Not Contain

When you use the Contains operator, you can include multiple pieces of criteria.

Is / Is Not

Using the Is/Is Not operator allows you to specify exactly one piece of criteria to include or exclude.

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