Understanding the Engagement Points Agent

  • Updated

The Engagement Points Agent automatically generates an initial Engagement Points configuration based on your company's website domain. This configuration provides a starting point that you can review and modify at any time.

The agent automatically sets the operator, criteria, and points for the following activity types:

  • Intent Activities > Demandbase Keyword Intent
  • Intent Activities > Trending Intent
  • General Activities > Page Visits (Anonymous)

You can modify the agent-generated Engagement Points configuration at any time. See Set Up Engagement Points.

Important: 

  • The Engagement Points Agent is available only for tenants created on or after July 29, 2026.
  • The initial Engagement Points configuration is generated automatically after tenant creation and may take up to two hours to appear.

Identify Activities Configured by the Engagement Points Agent

  1. From the left navigation bar, go to Settings_N.png Settings > Analytics > Engagement Points.
  2. Look for the Demandbase AI icon next to activities configured by the Engagement Points.