Use the following recommendations as a starting point when configuring Engagement Points and Engagement Point weighting . Adjust values as needed to align with your organization’s Account Based Marketing strategy.
Page Visits When entering page URLs, omit https:// and www. For example, enter demandbase.com/contactus.
Tip: Page Visit Playbook for additional scoring recommendations.
Activity Recommendation
Careers , Login , and Unsubscribe pages.
Exclude
Feature , Pricing , Demo Request , and Contact Us pages.
Assign Higher points
Landing pages for high-value content, such as gated assets or campaign-specific pages.
Assign Highest points
Email
Activity Recommendation Suggested Points
Open Sales Email
Outbound engagement. Assign minimal points.
0.1
Marketing Email
Outbound engagement. Assign minimal points.
0.1
Demandbase Email Open
Outbound engagement. Assign minimal points.
0.1
Inbound Email
Exclude Out of Office (OOO) , Test , and Bounce emails. Count valid inbound emails only.
1
Meetings
Activity Recommendation Suggested Points
Meeting
Assign points equal to the meeting duration in minutes.
Meeting duration (minutes)
Intent
Intent Level Suggested Points
High
0.2
Medium
0.1
Low
0
Programs/Campaigns Tip: Programs and Campaigns Playbook
Activity Recommendation
Webinar
Assign higher points for Registered , Attended , and Engaged activities.
Advertisement
Assign higher points when Contains = Ad Title and Status = Clicked .
Tradeshow/Roadshow
Assign higher points for Registered , Visited Booth , Engaged at Show , and Engaged Post-Show activities.
CRM Activities
Activity Recommendation Suggested Points
Email
Outbound engagement. Assign minimal points.
0.1
Call
Exclude Wrong Number , No Connect , and Voicemail. Count completed conversations only.
1
Demandbase Advertising
Activity Recommendation Suggested Points
Clicks
Assign minimal points.
0.01
Impressions
Assign very minimal points.
0.00001