When setting up Engagement Points for activities and Engagement Point weighting, you can use the following recommendations as a guide.
Activities
Page Visits
Tip: Take a look at our playbook for tips on assigning engagement points for page visits.
When configuring, do not enter the https:// or www portion of the URL. For example, enter it as demandbase.com/contactus.
- Don't include: Careers, Unsubscribe, Login
- Weight higher: Features, Pricing, Demo Request, Contact Us
- Weight highest: Landing page URLs for high value content
Open Sales Email
Generally regarded as outbound engagement.
- Assign minimal engagement (0.1 points)
Marketing Email
Generally regarded as outbound engagement.
- Assign minimal engagement (0.1 points)
Demandbase Email Open
Generally regarded as outbound engagement.
- Assign minimal engagement (0.1 points)
Inbound Email
- Don't include: Out of office, OOO, Test, Bounce
- Assign 1 point
Meetings
- Assign actual minutes
Intent
- High and medium intent: Assign minimal engagement (0.2 and 0.1 points)
- Low intent: If you don't want to include, don't assign a value.
Programs/Campaigns
Tip: Take a look at our playbook for tips on assigning engagement points for programs/campaigns.
Webinar
Score high value engagements such as:
- Attended
- Registered
- Engaged
Advertisement
- Contains: Ad Title
- Status: Clicked
Tradeshow/Roadshow
Score high value engagements such as:
- Registered
- Visited Booth
- Engaged at Show
- Engaged at Post Show
CRM Activities
Generally regarded as outbound engagement.
- Assign 0.1 points
Call
- Does not contain: Wrong Number, No Connect, VM, voicemail
- Assign 1 point
Weighting
Identify your Ideal Customer Profile and weight accordingly.
- C-level = 200%
- VP = 150%
- Director = 125%
- Manager = 100%
- Other = 50%