An activity is any action taken by an account or its associated people to engage with your company. Activity data is a field type that can be used throughout Demandbase, such as table columns, selectors, reports, and other features that support fields.
Types of Activities
Activities can come from a variety of interactions, including:
- Sales interactions: Attending a meeting, replying to an email, participating in a demo, or other direct engagement with your sales team.
- Marketing interactions: Visiting your website, downloading or reading a white paper, clicking on ads, or attending events.
Why Activities Matter
Tracking and analyzing activities helps measure engagement and buying intent across accounts. A consistent volume and mix of activities can indicate that a prospect is ready to move from interest to opportunity in the sales funnel.
Sources of Activity Data
Activity data is collected from multiple sources, including:
- CRM integration
- Marketing Automation System integration
- CSV Imports
- Email/Calendar integration
- Demandbase Tag
- Demandbase Intent
Important: Demandbase retains activity data for up to 25 months.
Activity Insights
You can see activity insights in Analytics and Database pages.
Important: To see activities in Analytics pages, you must assign Engagement Points to activities. See Set Up Engagement Points for Activities and Engagement Point Categories and Activity Types.