An activity is an interaction between an account or its associated people and your company. Activities help you track engagement and identify potential buying intent.
Activity data is available throughout Demandbase, including table columns, selectors, reports, and other features that support fields.
Types of Activities
Demandbase tracks different types of activities, including:
- Sales activities: Meetings, email replies, product demos, and other direct interactions with your sales team.
- Marketing activities: Website visits, content downloads, ad clicks, event attendance, and other marketing interactions.
Why Activities Matter
Tracking activities helps you understand how accounts and people engage with your company. Analyzing the volume, frequency, and types of activities can help you identify engaged accounts, evaluate buying intent, and prioritize sales and marketing efforts.
Sources of Activity Data
Demandbase collects activity data from multiple sources, including:
- CRM integration:
- Marketing Automation System integration
- CSV Imports
- Email/Calendar integration
- Demandbase Tag
- Demandbase Intent
Important: Demandbase retains activity data for up to 25 months.
Activity Insights
You can view and analyze activity data in the following areas:
Analytics: Analyze engagement trends and account activity using Engagement Points.
Database: View activity records without requiring Engagement Points.
Important: To include activities in Analytics, you must assign Engagement Points to the activities. See Set Up Engagement Points for Activities and Engagement Point Categories and Activity Types.