Understanding the Demandbase One for Sales Browser Extension

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The Demandbase One for Sales (DB1S) browser extension provides account and people intelligence as you browse company websites, LinkedIn, and your CRM. The extension consolidates data from your CRM, Marketing Automation System, and Demandbase so you can research accounts and people without switching between platforms.

Key Benefits of the DB1S Browser Extension

Use the DB1S browser extension to:

  • Search for accounts and people.
  • View account, people, engagement, and news data.
  • Access the Account Intelligence Agent for account-specific insights and recommendations.
  • Automatically view matched account or person records when browsing LinkedIn or Salesforce.
  • Use Take Action to act on one or multiple records.
  • Open the full DB1S web app.

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Prerequisites for Using the DB1S Browser Extension

  • You must have a Demandbase One for Sales license.
    Important: To see Engagement data, you must also have a license for Demandbase One for Marketing.
  • You must install the Demandbase for Sales browser extension. See Install and Activate the Demandbase for Sales Browser Extension.
  • You must be logged in to Demandbase.
  • To export records, your CRM (Salesforce, Dynamics, HubSpot) must be integrated with Demandbase.

DB1S Browser Extension Overview

The browser extension includes the AccountPeopleEngagement, and News tabs that show relevant information about the companies and people you are researching. 

Account

Information about your target company. See Understanding the Demandbase One for Sales Account Tab.

People

Information about your target company’s employees. See Understanding the Demandbase One for Sales People Tab.

Tip: On the All People tab, you can filter people records by clicking the top right filter icon.

Engagement

Information about your target company’s engagement activity. See Understanding the Demandbase One for Sales Engagement Tab.

News

Timely account intelligence through news and blogs. See Understanding the Demandbase One for Sales News Tab.

Account Intelligence Agent

Conversational AI assistant that uses natural language to answer questions and provide insights and recommendations about a specific account. See Understanding Account Intelligence Agent.


View Automatically Matched Records in LinkedIn and Salesforce

When you view a company or person page in LinkedIn Free Edition, LinkedIn Sales Navigator, or Salesforce, the DB1S browser extension automatically attempts to match and show the corresponding Demandbase record.

When viewing multiple records in a list view, the browser extension shows match results for each record with a corresponding Demandbase record.

Important: Automatic matching is not available on company websites or in other CRMs. Use the browser extension search to find an account or person manually.

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