Set Up Engagement Minutes for Activities

Context

From the Engagement Minutes page, you can assign Engagement Minutes to the activities you want to track. To learn more about the categories of activities available, see Understanding Engagement Minute Categories and Activity Types.

Tip: You can also set up weighting from the Engagement Minutes page. For more information, see Set Up Engagement Minute Weighting. 

Identifying the Types, Groups, Channels, etc.

In general, we import the available campaigns and programs from Marketo, Salesforce, etc. when you create them. For certain campaigns and programs, we only import them once they have had a success. For example, when you create a new Salesforce campaign, you can't assign Engagement Minutes to the campaign until you have a member reach a success in the campaign.

Using the Operators

Any Value or All

Anything within that program/channel/type will be assigned those Engagement Minutes.

Contains / Does Not Contain

When you use the Contains operator, you can include multiple pieces of criteria.

Is / Is Not

Using the Is/Is Not operator allows you to specify exactly one piece of criteria to include or exclude.

Engagement Minute Values

Enter a value in the Minutes field to track the interaction your target accounts have with your company. The minimum value you can use is 0.0001.
Tip: Set the minute to zero to exclude the activity from all engagement calculations but still see the activity in the Engagement table. See Use Tables in Engagement.

Prerequisites/Preparation

You must have Admin privileges or be assigned to a permission set with the required Demandbase settings access.

Read the following articles:

• What is an Engagement Minute?
• Engagement Minute Best Practices
• Recommendations for Configuring Engagement Minutes

Steps: Assign Engagement Minutes

1. From the left navigation bar, go to  Settings > Analytics > Engagement Minutes. 
2. From the Choose Category drop-down list, select which category of Engagement Minutes you want to edit.
   
   For example, select Intent Activities to set up Engagement Minutes for the following intent activities:
   • Demandbase Intent Activities: Used for Demandbase keyword intent, geo keyword intent, and trending intent.
   •  3rd Party Intent: Used for Demandbase intent integrations such as Bombora, G2, and TrustRadius.
3. Click Save.

Steps: Add or Remove Engagement Items

1. From the left navigation bar, go to  Settings > Analytics > Engagement Minutes. 
2. From the Choose Category drop-down list, select which category of Engagement Minutes you want to edit.
3. Do one of the following:
   • To add an item you want to assign Engagement Minutes to, select it from the Add Trigger drop-down list.
     
     
   • To remove an item, click the x to the right of the item and click Delete in the confirmation window that opens.