Set Up and Use Demandbase Intent by Geolocation

Demandbase Intent helps you identify target accounts showing interest in your products or services. Intent by geolocation adds a regional view, showing where that intent originated so sales and marketing teams can focus on accounts in their territories.

To use intent by geolocation, set up Engagement Points and activity filters using the Demandbase with the geo keyword intent activity type. This activity type provides a weekly view of an account’s intent from a specific location. 

In the U.S., locations follow the Census regions and divisions shown in the image; outside the U.S., they are grouped by country.

Source: U.S. Census Bureau website

After setting up intent by geolocation, you can use the Engagement page heatmap to view an account’s engagement by census region, census division, or country. You can also apply the activity filter in Site Analytics to identify accounts with geo keyword intent activity that have also visited your website.

Prerequisites

You must have Admin privileges or be assigned to a permission set with the required Demandbase settings access.

Set Up Engagement Points for Geo Keyword Intent Activity

1. From the left navigation bar, go to Settings > Analytics > Engagement Points and select Intent Activities from the Choose Category drop-down list. 
2. Scroll down to the Demandbase Geo Keyword Intent section and select the is operator in the first column.
3. In the Keyword Set or Keywords column, select the option you want to use.
4. In the third column, add the specific keyword sets or keywords you want to focus on.
5. In the Geo location(s) column, select the geolocations you want to focus on and click Apply. 
   Tip: To find a geolocation more quickly, start entering the name in the field to perform a search.
6. In the Intent Strength column, select High, Medium, Low, or Any. 
   Tip: Since high intent engagement is the most valuable for identifying target accounts, a best practice is to set up Engagement Points for high intent strength first.
7. In the Points column, enter an Engagement Point value.
   Tip: A best practice is to enter a value five to ten times higher than the value you entered for keyword intent for each equivalent intent strength. For example, if you entered a value of 0.2 for high intent for a keyword set, enter a value between 1 and 2 for high geo keyword intent for the same keyword set.

Create Geo Keyword Intent Activity Filters

1. From the left navigation bar, go to Database > Activities > Activity Filters and click Create New. 
2. In the Create New Filter window, enter a Name and select the Visibility for the filter. 
3. Select the Advanced sub-tab and add the selector for the Demandbase Geo Intent activity filter.
   Tip: To use Basic Selectors, select the Basic sub-tab, click Intent Activity, and add your criteria in the Demandbase Geo Intent and Geo Intent Strength sections. 
   • To filter for intent for specific keyword sets or keywords, select Contains, the keyword sets or keywords, and the geolocations you want to focus on.
   • To filter for intent for all intent keywords, select Any Intent and the geolocations you want to focus on.
4. Click Add constraints and select the geolocation option you want to focus on.
5. Configure the selector constraints:
   • For Intent Keyword, select the Exists operator.
   • For Intent Keyword Set, select the Equals operator and add the keyword sets you want to focus on.
   • For Intent Strength, select the Exists operator.
   • For Activity Date, configure the time period you want to use.
   • For Census Division, Census Region, or Country, add the geolocations you want to focus on.
     
6. To view the geo keyword intent activities that meet your criteria, select the List tab.
   Tip: Click Edit Columns and add the Country, Census Division, or Census Region activity columns to show the geolocation for geo keyword intent activities.

Outcome

Once Demandbase processes the changes to your Engagement Points for geo intent keyword activity, you can view the Engagement Point values for these activities in the Analytics section and other areas of the platform. 

You can also apply the geo intent keyword activity filter to various pages in the Analytics section.

View Intent Signals by Geolocation in Heatmaps

1. From the left navigation bar, go to Analytics > Engagement.
2. Select an account list and date range.
3. In the Heatmap section, click Custom.
4. In the Rows drop-down list, select Census Region, Census Division, or Country.
5. In the Columns drop-down list, select Intent Keyword Set.

In the Heatmap, you can see intent signals by Geolocation.

Find Accounts with Geo Keyword Intent Activity that Visited Your Website

To find accounts with geo keyword intent activity that have visited your website, do the following:

1. From the left navigation bar, go to Analytics > Site Analytics.
2. Select an account list and date range.
3. In the Saved Filters drop-down, search for and add the keyword intent activity filter you created.
4. In the Visited Web Page drop-down, enter your website URL.